Red berries are small edible fruits, usually juicy, sweet and sour. It is widely used in various food applications such as baked goods, beverages and desserts. It is also used in the production of flavored alcohol to enhance the flavor of the alcohol. Available as a frozen product, juice concentrate, and powder.Global red berries market is estimated to account for around US$ 34.6 million 2030, exhibiting a CAGR of 4.9% during the forecast period (2023-2030).
Global Red Berries Market- Drivers:
Rising demand for ready-to-eat food products due to growing number of working women around the globe is expected to drive the market growth of. Lack of time and wide availability of the frozen fruits is increasing popularity of the red berries, and this is further expected to drive the market growth. Rising awareness regarding the health benefits of consuming red berries is expected to drive the market growth.
Global Red Berries Market- Opportunities
Growing demand for organic red berries due to rising health-conscious consumers around the globe is expected to offer potential growth opportunities to the market. Moreover, growing adoption of organic farming around the globe is another major factor that is expected to drive the market growth of red berries. According to the data published in February 2020, by the Research Institute of Organic Agriculture (FiBL), there are now more than 70 million hectares of organic farmland worldwide. This represents a growth rate of 546% over the last 21 years.
Global Red Berries Market- Restraints
As various farmers produce fruits and vegetables with high levels of pesticide residues, the factor that some red berries contain pesticide residues may hamper the growth of the red berry market.
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Key Takeaways
On the basis of region, Europe region dominated the global red berries market in 2022, with a 40% of market share in terms of value, followed by North America and Asia Pacific respectively.
On the basis of product type, juice concentrate segment dominated the global red berries market in 2022 with 35.0% of market share in terms of value, followed by frozen and puree segment respectively.
Global Red Berries Market- Trends
The ongoing trend of westernization is shifting preferences of consumers towards flavoured alcohol especially Millennial. This trend is expected to drive the market growth. For instance, in March 2020, Smirnoff launched new sugar-free hard seltzer. Its latest release includes red, white & berry hard seltzer. The zerosugar, is the limited-time offering which is a canned, malt beverage is holding 90 calories and an ABV of 4.5%. Growing number of consumer visiting bars and clubs coupled with increasing popularity of flavoured drinks is further expected to drive the market growth of the red berries.
Partnership and collaboration among major players for expanding their footprints in the market is a major trend. For instance, According to the Organic Without Boundaries, in 2017, organic land area increased on all continents, a total of 69.8 million hectares of land were organically farmed. This figure represents a twenty percent growth – the largest ever recorded – over 2016 numbers.
Global Red Berries Market - Impact of Coronavirus (COVID-19) Pandemic
Despite strong demand for basic food products such as dairy products, supply chain disruptions have prevented dairy farmers from getting their products to market. The dairy business is expected to have higher impact of the current crisis as milk products are highly perishable. This is expected to impact demand of red berries from this sector.
Global Red Berries Market- Competitive Section
- Ocean Spray Cranberry Inc.
- Döhler Group
- SunOpta, Ic.
- Hortex Group
- Milne Fruit Products
- Fruit d'Or
- Maberry and maberry berry associates
- Kerr by Ingredion
Few Recent Developments
- In February 2020, Brothers All Natural, launched its freeze dried fruit snack in Chocolate-Covered Strawberries and Chocolate-Covered Banana variants.
- In June 2023, Ocean Spray Cranberries, Inc., an agricultural cooperative owned by nearly 700 family farmers, announces the launch of "Snack Medley," a fruit snack experience that perfectly combines sweet and tangy dried cranberries with other premium fruits.
