Mobile application testing solutions are a tool used for testing application software for consistency, functionality, and usability. Mobile application testing solution facilitates in to ensure that the application software is ready to deliver and meet the required characteristics. Moreover, these solutions allow developers to deliver a better product. Furthermore, mobile application testing facilitates building applications that are accessible and scalable across various platforms.
Market Statistics:
The global mobile application testing solution market is expected to surpass US$ 19,733.0 Mn in terms of value by the end of 2028.
Market Driver
Rising consumer consciousness with the branded product is expected to propel the global mobile application testing solution market growth over the forecast period
Consumers have increasingly become product conscious. When an enterprise releases an app with novel features, even the presence of one error negatively impacts the customer experience. Moreover, customers are associating negative experiences with the brand name and become hesitant to buy other products under the same brand. On the contrary, apps with no errors will encourage customers to purchase other offerings of the company, which will allow customers to focus more on ensuring offerings that are glitch-free. Hence, these factors are expected to boost the global mobile application testing solution market growth over the forecast period. For instance, Perfecto Mobile Ltd. offers Ultimate Digital Test Coverage Toolkit, which guides developers to plan better test strategies and deliver high-quality customer experience.
Market Opportunity
Reducing errors encountered during app testing using advanced testing tools can provide major business opportunities
Virtualization enables engineers to extend computing to virtual machines, which may or may not be linked with physical servers. Containerization is used for running distributed applications without launching an entire virtual machine for an application and offers an optimized approach to virtualization, minimizing bandwidth usage and storage space being used unnecessarily. Enterprises can adopt such approaches to enhance the testing process, thus enabling engineers to isolate the code for testing and performing quick debugging.
Global Mobile Application Testing Solution Market: Recent Developments
- In April 2020, Testlio Inc., the leader in managed app testing, announced a major expansion and revision of its test management platform. In addition, the company launched the 3.0 networked testing platform, which provides new modules, a robust new UI/UX, new integration frameworks, and enhanced software engines.
- In February 2020, Perfecto announced the integration with katalon studio, a test automation studio for web and mobile apps that enables users to test automated script without the need for coding. This collaboration enables testing teams to achieve a higher level of test automation while executing it against the devices and browsers in the perfecto cloud.
Market Restraints
High-cost application testing solution is expected to hamper the global mobile application testing solution market growth over the forecast period
Mobile application testing requires a high initial investment, which is not affordable for small and medium-sized enterprises. Moreover, the operational cost of these solutions is significantly high. Thus, these factors are expected to hamper the global mobile application testing solution market growth over the forecast period.
Global Mobile Application Testing Solution Market - Impact of Coronavirus (Covid-19) Pandemic
Globally, as of 6:28pm CEST, 14 September 2021, there have been 225,024,781 confirmed cases of COVID-19, including 4,636,153 deaths, reported to WHO. As of 13 September 2021, a total of 5,534,977,637 vaccine doses have been administered.
In April 2021, Synopsys, a U.S.-based electronic design automation company, in its report, “Peril in a Pandemic: The State of Mobile Application Security,” examined the state of mobile application security during the COVID-19 pandemic. The study found that 63% of applications contained open source components with known vulnerabilities. Such scenario is expected to boost adoption of mobile application testing solutions.
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Key Takeaways:
- The global mobile application testing solution market was valued at US$ 4,376.6 Mn in 2020 and is forecast to reach a value of US$ 19,733.0 Mn by 2028 at a CAGR of 20.9% between 2021 and 2028.
- The Automated Testing segment was valued US$ 2,024.7 Mn in 2020 and is expected to witness a CAGR of 21.8% over the forecast period.
Market Trends
North America Trends
In North America, digital commerce is increasingly shifting to mobiles, which is expected to significantly drive growth of the mobile app testing solutions market in this region. Testers will have to eliminate bugs that interfere with security of such apps in order to improve app performance. For instance, Mobile apps such as Apple Pay and Android Pay are becoming increasingly popular in the market in North America. Furthermore, the U.S. is one of the leaders in the mobile industry owing to significant investments in the technology sector. Consumers in the country are quick to embrace new technologies such as IoT, and the U.S. accounts for a high number of connected devices, which are factors driving demand for mobile app testing solutions in North America. For instance, Oracle Corporation offers Application Testing Suite, which is a solution that enables testers to perform various types of mobile app testing on the cloud.
Asia Pacific Trends
China, being a leader of mobile innovations in the Asia Pacific region, is witnessing increasing popularity of messaging platforms and new innovative apps. Enterprises acknowledge China as a major mobile app market and are keen to invest in APAC. For instance, Accenture PLC offers automated mobile app testing solutions in China. The company has also deployed Testing Center of Excellence (TCoE) at two locations in China for testing apps. India hosts a vast number of key IT service providers, and an increasing number of e-Services start-ups such as Flipkart and Myntra, which are popular online shopping mobile apps. App testing in India faces issues regarding varying network coverage, followed by the fact that the country is slow to adopt new technologies. Mobile app testing market is still emerging in India and is expected to witness positive growth in the near future. For instance, Tata Consultancy Services Ltd. is an India-based multinational company offering IT services, and also offers mobile testing services, including automated, performance, security, and functional testing.
Competitive Section
Major companies involved in the global mobile application testing solution market are CA Technologies, Symantec Corporation, Cognizant Technology Solution Corporation, SAS Institute, Inc., Hewlett Packard Enterprise, SAP SE, IBM Corporation, Oracle Corporation, and Microsoft Corporation.