The managed mobility services market is estimated to be valued at USD 23.18 Bn in 2024, growing at a CAGR of 29.1% over the forecast period (2024-2031). The adoption of bring your own device (BYOD) policies by various organizations coupled with the increasing need to support remote work culture and emerging hybrid work models is fueling the demand for managed mobility services.
Market Dynamics:
The growth of the managed mobility services market is driven by the increasing adoption of BYOD policies and the emergence of hybrid working models. Many organizations are allowing employees to use personal devices for work purposes to improve productivity and flexibility. This has increased the need for managed mobility services that can secure and support a variety of personal devices centrally. Furthermore, the COVID-19 pandemic has accelerated the shift towards remote and hybrid working models. This has prompted companies to invest more in digital tools and services to securely manage a distributed mobile workforce. Managed mobility service providers help companies monitor, support and secure a variety of mobile devices, smartphones, laptops, and other endpoints being used by employees working from anywhere.
Market Driver:
Enterprise Mobility is Driving Demand for Managed Mobility Services
The rise of enterprise mobility has led to a boom in business smartphone and tablet usage, bringing both opportunities and challenges for IT departments. More employees require access to business applications and data from any device at any time. However, this increasing mobile workforce has become difficult for in-house teams to manage and secure on their own. As a result, there is growing demand for managed mobility services that can offer end-to-end support for corporate BYOD and mobile device management (MDM) programs.
By outsourcing mobility management to experts, enterprises can ensure all endpoints meet required security standards through features like remote wipe, device enrollment and configuration profiles. They also gain visibility into mobile usage across the distributed workforce. Analytics from managed services providers help optimize adoption of mobile business tools and troubleshoot issues easily. This allows internal IT teams to focus on more strategic initiatives rather than daily mobile support tasks. The cost savings and productivity gains from streamlined mobility management appeal to business leaders seeking to maximize ROI from mobile investments.
Market Restraints:
Regulatory Compliance Represents Significant Challenge for Providers
While enterprise demand for managed mobility services is on the rise, compliance with an evolving regulatory landscape poses a major challenge. As data privacy regulations like GDPR in Europe place stricter rules around the handling of personal information, providers must constantly update their solutions and processes. Ensuring client data and devices are always securely managed and protected grows more complex with new mandates. Building the technical capabilities and expertise required to meet all compliance standards worldwide requires heavy investment that strains budgets. It can be difficult for smaller players to keep up with regulatory changes impacting the mobility space. The compliance burden discourages some companies from pursuing growth in lucrative international markets to avoid potential penalties.
Lack of Standardization Hinders Multi-vendor Management
The lack of standardization across diverse mobile platforms and devices from Apple, Google, Samsung, and others makes unified management challenging for providers. Most offer specialized solutions tuned for particular ecosystems rather than a single pane of glass for all endpoints. Integrating data and control plane functionality between disparate systems incurs additional expenses. It also limits the ability to apply universal policies, tracking, and reporting across heterogeneous device fleets. Customers with bring-your-own-device policies may not get full visibility or control when employees utilize hardware from multiple vendors. This fragmentation hampers the ability to deliver unified experiences expected from managed service engagements and creates support headaches.
Market Opportunity:
Changing Consumerization Trends Present New Opportunities
The ongoing consumerization of IT driven by emerging technologies creates opportunities for managed mobility services to expand offerings. Trends like the rapid adoption of IoT, AR/VR and 5G-enabled devices are blurring the lines between enterprise and non-traditional endpoints. Customers demand support for novel form factors beyond smartphones and tablets. New capabilities like unified endpoint management become coveted to gain control over entire IT ecosystems inclusive of wearables, smart home devices, and others. Meanwhile, shifting work patterns during the pandemic illustrate a need for managing distributed and remote workforces on a larger scale using cloud-based tools. These changing dynamics present opportunities for providers to innovate new services addressing the digital transformation of work.
In summary, while enterprise demand and evolving mobility needs drive growth for MMS markets, ongoing regulatory compliance plus device fragmentation pose challenges holding some players back. However, emerging technologies and new work styles also birth fresh opportunities to create solutions assisting customers’ digital journeys. Providers positioning themselves at the forefront of these changes can reap rewards in expanding business landscapes.
*Link: https://www.coherentmarketinsights.com/market-insight/managed-mobility-services-market-5233
Key Developments:
- In February 2023, Nokia expanded its global network and edge computing alliance, enhancing LTE and 5G private wireless connectivity services and Industry 4.0 solutions.
- Wipro introduced its "5G Def-I" platform in March 2023, facilitating infrastructure, network, and service transformation for businesses in the mobility market.
- Microsoft established its first Latin American Center of Excellence in February 2023, combining Kyndryl's expertise with Microsoft Cloud to aid companies in the region's digital transformation.
- In November 2022, the RIKEN and Fujitsu-developed supercomputer Fugaku maintained its top position in various high-performance computer rankings, while Fujitsu announced hybrid quantum/HPC computing technology.
- IBM unveiled plans in October 2020 to enhance its hybrid cloud growth strategy and split its Managed Infrastructure Services unit into a separate public company.
Key Market Players:
Key companies covered as a part of this study include IBM Corporation, AT&T Intellectual Property, BT Group plc, CDW Corporation, Deutsche Telekom AG, HCL Technologies Limited, Orange S.A., Samsung SDS Co., Ltd., Tata Consultancy Services Limited, Telefónica, S.A., TELUS Corporation, T-Mobile US, Inc., Verizon Business, Vodafone Group Plc, and Wipro Limited.
