Global license management market is estimated to witness high growth, owing to increasing software adoption and growing demand for centralized license management
Global License Management Market is estimated to be valued at US$ 2.43 Bn in 2024, exhibiting a CAGR of 10.9% over the forecast period (2024-2031). Increasing adoption of software-as-a-service based offerings can drive the market growth during the forecast period.
Market Dynamics:
Global license management market growth is driven by increasing software adoption across various industry verticals and growing demand for centralized license management. With widespread digitization, organizations across industries are increasingly relying on various software tools and applications to streamline their operations. This has boosted demand for license management solutions to track software licenses and optimize costs. Centralized license management allows enterprises to gain visibility and control over software licenses, avoid compliance issues, and reduce over-procurement. License management vendors are also focusing on enhancing their offerings with capabilities such as license optimization, automated license allocation, and flexible deployment models like SaaS.
Market Drivers
Increase in Software Piracy Boosts Adoption of License Management Solutions
Increasing cases of software piracy leads to loss in revenue of companies, and this boosts demand for effective license management solutions. Software piracy undermines the revenue and profitability of software vendors. License management solutions can address this issue by making it easier for companies to track legitimate software usage and identify unauthorized installations. This drives more organizations, especially large enterprises, to adopt license management platforms to get better control and visibility over their software assets.
Need for Optimization of Software Asset Management Processes
Many organizations have complex IT environments with a vast array of software licenses from different vendors. Managing these diverse software assets manually through spreadsheets is challenging. It also makes it difficult to optimize software spending. License management solutions help automate software asset management processes. These provide centralized oversight of all software licenses, usage, and compliance. This allows organizations to eliminate over-procurement of licenses, better plan software budgets, and ensure continual license compliance. The need to streamline SAM processes and optimize spending can drive the license management market growth.
Market Restraints
Lack of Awareness about Available Solutions
Awareness about license management platforms is still limited, especially among small and medium-sized organizations. Many companies are still not fully informed about the benefits of adopting a formal license management approach and the solutions available in the market. This lack of education acts as a barrier, with companies continuing outdated practices like spreadsheet-based tracking. Vendors need to increase marketing efforts to educate the market on how license management solutions can help them.
High Upfront Costs of Deployment
While license management solutions offer cost savings over the long-run through optimization of software spending, their initial deployment involves high upfront licensing fees, implementation, and integration expenses. This high-cost barrier deters some cash-strapped companies, especially in developed markets. Vendors will need to make their solutions more affordable through flexible pricing models to address this restraint affecting broader adoption of these solutions.
Market Opportunities
Growing Demand from Cloud-first Organizations
As more organizations migrate workloads to the cloud, these require solutions that can manage their hybrid cloud-based software assets, in addition to on-premises licenses. Legacy license management systems are inadequate for these dynamic hybrid environments. This growing demand for cloud-native SAM solutions can offer opportunity for vendors to offer products optimized for cloud and hybrid IT models.
Opportunity in Emerging Markets
While license management adoption is fairly high in developed markets, emerging economies still offer significant headroom for growth. As companies in countries like India, China, Brazil, and others expand operations and IT footprints, there will be huge need for robust license governance. If vendors can make affordable offerings, there is a substantial opportunity available in these emerging markets. Localization of products and support will also be critical to tap this potential.
Link - https://www.coherentmarketinsights.com/market-insight/license-management-market-5220
Key Developments:
- In March 2022, GEFA Bank, a financing partner for German SMEs and a subsidiary of SociétéGénérale, chose DXC Technology for its digital transformation initiative. Under the "G-Rocket" program, GEFA Bank and DXC Technology will transition the bank's mission-critical applications and data from its current data center to Microsoft’s Azure cloud platform. This migration will enable GEFA Bank and DXC to systematically deploy the bank’s application landscape to cloud-native services, including Azure Kubernetes Service (AKS).
- In February 2022, Thales, a global leader in digital security and technology solutions, collaborated with Lantronix Inc. and Taoglas to create and deliver smart industrial IoT solutions tailored for data-dependent vertical industries. This collaboration aims to enhance connectivity in sectors such as Industry 4.0, security, and transportation.
- In January 2022, Miro Consulting, a leading global provider of software asset management services specializing in license management, audit advisory, negotiation tactics, support management, and cloud services for Oracle, Microsoft, IBM, Salesforce, and AWS, released the 2022 edition of its Oracle Licensing Guide
- In January 2022, Reprise Software, the creator of the Reprise License Management (RLM) solution, was acquired by FOG Software Group, an operational division of Vela Software and Constellation Software Inc.
Key Players:
Aspera Technologies, Inc. (IBM), Certero Ltd., Flexera Software LLC, IBM Corporation, Ivanti (Formerly Cherwell Software), ManageEngine (Zoho Corporation), Microsoft Corporation, Open iT, Inc., Oracle Corporation, Reprise Software, Inc., Snow Software AB, Software Asset Management (SAM) International, SoftwareONE AG, Sopheonplc, and Tivoli Systems (IBM)
