Global L-Theanine Extracts Market is Estimated to Witness High Growth Owing to Rising Health Consciousness and Increasing Demand for Dietary Supplements
Global L-theanine extracts market is estimated to be valued at USD 87.4 Mn in 2024, exhibiting a CAGR of 7% over the forecast period (2024-2031). The market growth is primarily driven by increasing demand for dietary supplements and rising health consciousness among consumers globally. Furthermore, growing applications of L-theanine extracts in functional foods and beverages can also drive the market growth.
Market Dynamics
Growing demand for dietary supplements: L-theanine extracts find wide applications in various dietary supplements due to their multiple health benefits. Consumers are increasingly adopting supplements to meet their daily nutrient requirements as a preventive healthcare measure. This rising demand from supplement industry can drive the growth of global L-theanine extracts market over the forecast period.
Health benefits of L-theanine: As a phytochemical, L-theanine offers various health benefits such as reduced stress and anxiety, improved cognition and memory, enhanced mood and relaxation. Increasing knowledge about these benefits among people drives greater consumption of products containing L-theanine extracts, thus, positively impacting the market.
Growing Demand for Natural Stress-Relieving Supplements
Global demand for natural supplements that help manage stress and promote relaxation has witnessed significant growth in recent years. L-theanine extracts are being increasingly used in a variety of functional foods and dietary supplements due to its unique ability to cross the blood-brain barrier and induce calming effects. Several clinical studies have demonstrated that L-theanine can reduce psychological and physiological stress responses. Its relaxation properties make it very appealing for people looking for natural alternatives to prescription medication. The COVID-19 pandemic has further increased stress and anxiety levels worldwide, boosting demand for effective yet natural stress-busters like L-theanine extracts.
Increasing Adoption in Coffee and Tea Products Augments Market Growth
Coffee and tea products formulated with L-theanine extracts are gaining immense popularity. When combined with caffeine, L-theanine is known to enhance the stimulant effects of caffeine while counteracting jitteriness. This makes caffeinated beverages containing L-theanine extracts an excellent choice for achieving focus and mental clarity without unwanted anxiety or restlessness. Furthermore, independent studies have shown the L-theanine-caffeine combination can improve cognitive performance. Incorporation of L-theanine extracts in coffee and tea lines can drive significant revenues for the market.
Stringent Regulatory Norms Pose Manufacturing Challenges
As with other supplements, the manufacturing of L-theanine extracts must comply with rigorous quality and safety standards set by regulatory bodies. The extraction and purification processes involved in developing high-purity L-theanine extracts from green tea leaves are complex and demand specialized equipment and facilities. Significant funds must also be invested to ensure operations conform to Current Good Manufacturing Practices (cGMP). These regulatory and production hurdles push up the overall costs, affecting smaller players. Manufacturers operating on tight budgets may find it difficult to allocate adequate resources for meeting certifications. Stringent norms can inadvertently limit the number of market entrants.
Reliance on Green Tea Supply Raises Supply Chain Risks
Since green tea is the primary source material for commercial L-theanine production, fluctuations in green tea harvests and prices pose serious supply chain risks. Adverse climate conditions or other environmental factors affecting tea plantations can disrupt green tea supplies, hampering raw material procurement for L-theanine extract manufacturers. Sustained high demand may also outpace available green tea volumes. Market dynamics change quickly in the agriculture-reliant tea industry as well. Over-reliance on green tea exposes players to unexpected supply issues and price volatility outside their control. These uncertainties associated with the primary input material can negatively impact long-term growth projections for the L-theanine extracts market.
Development of Novel Delivery Systems Spurs New Opportunities
Development of novel delivery systems optimized for specific application areas opens up new commercial opportunities. Water-soluble L-theanine powders promise ease of formulation and shelf-stability. Encapsulation technologies provide controlled release and targeted delivery, finding applications in functional beverages and supplements. Innovations enable incorporation into diverse product categories beyond standard capsules and tablets. Enterprises investing in cutting-edge delivery R&D will be well-positioned to capitalize on emerging opportunities across new sectors like functional foods, nutraceuticals, sports nutrition and more.
Growing Demand from Cosmetic and Personal Care Products
In addition to its stress-reducing properties, L-theanine is gaining recognition for its anti-aging effects when applied topically. Research indicates it can help diminish wrinkles, dark spots and other signs of skin aging by inhibiting melanin production and boosting collagen levels. This has inspired its incorporation in various cosmetic formulations for issues like acne, sun damage repair and general skin rejuvenation. The lucrative personal care market presents a massive untapped opportunity. As awareness increases about L-theanine's multi-beneficial skin-related activities, it can witness huge demand in the cosmetic and skincare domain.
Link: https://www.coherentmarketinsights.com/market-insight/l-theanine-extratcs-market-5119
Key Developments
- In June 2022, Kellogg's Special K introduced Protein Snack Bars, offering 6 grams of protein and just 90 calories. Available in Berry Vanilla and Brownie Sundae flavors, these bars provide a convenient way to boost protein intake while focusing on taste and nutritional balance. These are also enriched with L-theanine, creating a healthy snack option that does not compromise on flavor or nutritional value.
- In February 2022, PepsiCo's Rockstar Energy launched "Rockstar Unplugged," a hemp-infused beverage targeting health-conscious consumers. Featuring hemp seed oil, B vitamins, and natural flavors like spearmint and lemon balm, this low-caffeine drink comes in blueberry, passionfruit, and raspberry cucumber varieties, offering relaxation and focus without added sugars or calories.
- In April 2021, Nestlé's NIDO 3+ released an updated formula designed for children aged three to five in South Africa. The new recipe includes key nutrients such as Vitamin A, Zinc, and Iron to address common nutritional deficiencies, while L-theanine supports cognitive development. This reformulation balances both taste and essential nutrition for growing children.
Key Players
Suntheanine, Hunan Yulu Biological Technology Co., Ltd., Green Tea Extracts, Inc., AIDP, Inc., Hunan Huacheng Biotech, Inc., Herbalife Nutrition Ltd., Natures Ingredients, Inc., Chengdu Brilliant Chemistry Technology Co., Ltd., Zhejiang Jianfeng Natural Products Co., Ltd., Xi'an Hanyuan Bioengineering Co., Ltd., Chengdu Kintong Biotech Co., Ltd., Hunan Hualong Biotechnology Co., Ltd., Nutraceutical Corporation, and BioCare Copenhagen
