Hydrogenated polyisobutene market is set to register growth owing to increasing demand from the personal care industry and growing awareness about skin care in Asia Pacific
The hydrogenated polyisobutene market is estimated to be valued at USD 18.3 Mn in 2024, exhibiting a CAGR of 5.9% over the forecast period (2024-2031). The market is witnessing high demand from the personal care and cosmetics industry where it is used as an emollient and thickening agent. Furthermore, rising awareness about skin care and growing disposable income in Asia Pacific is expected to drive the sales of personal care products containing hydrogenated polyisobutene.
Market Dynamics:
Rising demand from personal care industry: Hydrogenated polyisobutene finds wide application in skin care, hair care, and color cosmetic products as an emollient and thickening agent. Growing awareness about personal care and changing lifestyle is expected to boost the demand.
Growing awareness in Asia Pacific: Countries like China, India, and other South East Asian countries are witnessing increasing disposable income and changing consumer buying behavior. This has resulted in higher spending on personal care and cosmetic products. Hence, Asia Pacific is expected to be the fastest growing market for hydrogenated polyisobutene over the forecast period.
Major Growth in Personal Care and Cosmetics Industry is Driving Increased Demand for Hydrogenated Polyisobutene
The personal care and cosmetics industry has witnessed tremendous growth over the past decade due to rising disposable incomes and changing consumer lifestyles. Hydrogenated polyisobutene finds wide application in personal care products as an emollient and lubricant. It helps improve the feel and texture of creams, lotions, and other skin care formulations. The growing demand for advanced skincare and hair care products has fueled the need for hydrogenated polyisobutene. Several leading cosmetics companies are introducing novel product ranges containing hydrogenated polyisobutene to cater to consumer demand. The market is expected to benefit further from the increasing health and beauty consciousness among both men and women.
Increased Usage of Hydrogenated Polyisobutene in Adhesives and Sealants is Another Key Growth Driver
Hydrogenated polyisobutene demonstrates excellent adhesion properties and is widely used as an adhesive in various applications. It has emerged as a replacement for volatile organic compound (VOC)-based adhesives owing to its environmental friendliness. The adhesive and sealants industry has picked up momentum in tandem with growth in the construction and packaging sectors. Hydrogenated polyisobutene plays a vital role in formulating high-performance adhesives and sealants. Additionally, it is gaining acceptance in specialty applications such as medical adhesives. All these factors are projected to bolster the demand from the adhesives and sealants segment.
Stringent Regulations on Phthalate Usage may Restrain Market Growth
Certain types of phthalates used in beauty products are being phased out or banned in many countries owing to safety and health concerns. However, hydrogenated polyisobutene is currently facing regulatory issues as well. Some studies have linked it to potential hormonal effects when used in cosmetics, raising apprehensions among regulatory bodies. Major economies are evaluating alternatives and considering stricter norms for ingredients like hydrogenated polyisobutene as well. This may negatively impact the market to some extent in the coming years.
Availability of Bio-Based Substitutes can Challenge Hydrogenated Polyisobutene Demand
The personal care industry is swiftly shifting towards natural and plant-derived alternatives due to rising consumer awareness. Several bio-based emollients and cosmetic ingredients are being commercialized that can compete with hydrogenated polyisobutene. For example, caprylic/capric triglyceride and sunflower seed oil have comparable properties and are gaining traction in skin care products. Moreover, stringent regulations supporting ‘eco-friendly’ labeling may favor such substitutes. This changing landscape presents a stiff challenge for hydrogenated polyisobutene producers to develop novel applications and reinforce its position.
Growing Demand for Multi-Functional Ingredients Presents Lucrative Opportunities
Formulators are constantly seeking ingredients that deliver multiple benefits rather than serving a standalone purpose. Hydrogenated polyisobutene can fulfill this need since it functions as both an emollient and thickening agent. Leveraging its combined functionalities through advanced product development can help address a wider market base. Moreover, exploring applications in nutraceuticals, pharmaceuticals, and other new avenues beyond personal care also opens up opportunities. Joint ventures with downstream companies for customized product ranges are additional paths that can boost the market potential of hydrogenated polyisobutene.
Advancements in Synthesis Technology to Reduce Production Costs
While hydrogenated polyisobutene demand is projected to rise, its production processes involve multiple steps and high energy consumption. However, ongoing R&D towards improved synthesis routes can optimize manufacturing efficiency and lower costs substantially. Novelties such as continuous production setups as against batch reactors show promise. Also, developing economically viable methods to produce hydrogenated polyisobutene from renewable isobutylene feedstock presents a large opportunity. Successful technological upgrades will strengthen the competitive position of manufacturers against substitutes and enable further market penetration.
Link - https://www.coherentmarketinsights.com/market-insight/hydrogenated-polyisobutene-market-3297
Key Player:
A&E Connock, BASF SE, Elementis PLC, Glenn Corporation, Henan Tianfu Chemical Co. ltd, INEOS Oligomers, NOF America Corporation, Sensient Cosmetic Technologies, SOPHIM, The Innovation Company, and UPI Chem
