Hotel Toiletries Market to reach USD 45.16 billion by 2032 - Coherent Market Insights

The global hotel toiletries market, expected to be valued at USD 26 billion in 2025, is on the verge of rapid expansion. It is forecasted to touch a USD 45.16 billion valuation by 2032, exhibiting a CAGR of 10.4% during the forecast period (2025-2032).  

The hotel toiletries market share will increase during the forecast period due to international events such as the Olympics and the rise in tourism. Government efforts to boost regional tourism have provided new opportunities for market leaders. Furthermore, the rising demand for eco-friendly personal care products and tourists' health-conscious preferences will offer new opportunities for expansion.

Key Market Insights

The rise of international tourism and the increasing disposable income levels of travelers are driving the demand for hotel toiletries. This is driven by a surge in spending on domestic and business travel. Moreover, a sharp focus on bespoke hospitality experiences and customer-forward approaches will continue to fuel the global hotel toiletries market growth. A trend of personalization in hotel toiletries to raise the brand identity of luxury hotels can also drive the market growth.

• By product type, the shampoo & conditioner segment is expected to account for a 25.8% share of the global hotel toiletries market in 2025. This is attributed to demand by travelers for focusing on proper grooming and hygiene.
• In terms of application, the hotels segment is expected to account for a 37% market share in 2025. The focus on health and wellness and partnerships of hotels with branded personal care product manufacturers to offer a range in toiletry products will drive the segment growth during the forecast period.
• In terms of distribution, the online segment is predicted to gain nearly 60% share of the hotel toiletries market in 2025. The convenience offered to travelers on the go by online channels will drive the market growth over the forecast period. The rising use of smartphones to order personal care products from anywhere and use of loyalty programs by online retailers to retain their customers are driving the segment growth.
• In terms of region, the Europe region is projected to lead the hotel toiletries market and account for 32% market share in 2025. International hotel chains like Accor are partnering with Atelier Cologne, an eco-friendly luxury brand to appeal to frequent travelers and tourists. However, the ban on single-use plastic by regulatory agencies can pose a challenge for market leaders in the region.

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Hotel Toiletries Market Report Coverage

Market Dynamics

The hotel toiletries market is seeing strong growth as a result of increasing demand for luxury travel, bespoke experiences, and a boom in the hospitality sector. The rising construction of hotels in favored destinations in Asia and Europe is providing new market opportunities.

The trends of revenge travel and wanderlust commenced during the COVID-19 pandemic will continue to fuel the market growth. The rise of remote workers and festival goers will drive the demand for hotel toiletries as these demographics stay at affordable lodgings. Local immersive activities that prolong the stay of guests in cities can also contribute to the overall market growth.

Bespoke health and wellness experiences like aromatherapy to relive fatigue of travelers can open up new market opportunities. Technological spending on eco-friendly packaging and formulations will be the focus of major brands in the market.

Market Opportunities

Innovations in Product Formulas and Packaging Enhance User Experience

Emerging tourist destinations in the Asia Pacific are providing new market opportunities for leaders in the global hotel toiletries market. An increasing number of travelers with a high demand for eco-friendly formulations for daily grooming and hygiene is expected to drive the market growth. This is further driven by their need to be environmentally conscious, reduce plastic consumption, and buy products in glass or metal containers.

Companies like LATHER are utilizing certified ocean-bound high-density polyethylene (HDPE) for their Landscapes collection in hotel and resort amenities.

Market Challenges

High Costs of Premium and Organic Toiletry Products

The rising costs of premium toiletry products will pose a challenge to market leaders. For instance, Hindustan Unilever and Godrej Consumer Products are planning to raise the prices of soaps due to the surge in palm oil prices. Palm oil prices have soared due to floods in Malaysia and Indonesia in 2024, the top palm oil producers. The lookout for sustainable alternatives in their formulations may provide market leaders much-needed relief.

Analyst’s View

“The hotel toiletries market is expected to surge due to the construction of new hotels by reputed hotel chains”, quotes an analyst, Yash Doshi. “Europe and North America are expected to be key regions for the market due to a combination of avid travelers and increasing tourism. Hotel toiletries are under the scanner of regulators due to the use of single-use plastics. Alarming levels of plastic waste and demand for sustainable solutions by customers will drive the demand for natural or organic ingredient-driven formulations. Partnerships with local artisans, eco-friendly luxury brands, and comfortable guest experiences for travelers can unlock new growth opportunities.”

Recent Developments

Guest Supply LLC partnered with American Paper Converting, Inc. to launch three new lines of toilet paper and facial tissues in September 2024. The lines are named Guest Choice, Renew, and Regal Touch aimed at providing quality products while adhering to sustainable practices.

Competitor Insights

• Aveda Corporation
• Colgate-Palmolive Company
• Unilever PLC
• Marriott International Inc.
• Hilton Worldwide Holdings Inc.
• Gilchrist & Soames
• Accor S.A.
• Eco-Soap Bank
• Procter & Gamble Co.
• InterContinental Hotels Group PLC
• Bath & Body Works LLC
• Kimberly-Clark Corporation
• Guest Supply LLC (a Sysco Company)

Market Segmentation

• Product Type Insights
• Hand Soaps/Hand Wash
• Hand Sanitizer
• Facial Cleansers
• Shampoo & Conditioner
• Lotions & Moisturizers
• Soap & Body Wash
• Others
•  Application Insights
• Hotels
• Resorts
• Vacation Rentals
• Others
•  Distribution Channel Insights
• Online
• Offline

Regional Insights

• North America
  • U.S.
  • Canada
• Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
• Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
• Africa
  • South Africa
  • North Africa
  • Central Africa