The global In-Mold Label Market is estimated to be valued at USD 4.73 Bn in 2024, growing at a CAGR of 6.1% over the forecast period (2024-2031). Furthermore, the rising adoption of in-mold labels in diverse industries such as food & beverage, personal care, automotive, and healthcare is driving the market growth.
Market Dynamics:
The Global In-mold Label market is primarily driven by two key factors:
Increasing demand from end-use industries: The food & beverage industry has been a major consumer of in-mold labels owing to their ability to provide product and brand identification. Moreover, in-mold labels help minimize secondary packaging needs in industries such as consumer durables, automotive, and healthcare, thereby fueling their adoption.
Rising focus on sustainable packaging: In-mold labels help reduce packaging waste since they become an integral part of the product by molding, unlike pressure-sensitive labels. They also allow the down gauging of plastic used for packaging. These advantages have fuelled their uptake as part of sustainable packaging initiatives of brand owners and manufacturers across industries.
Leading to High Product Innovation and Customization
One of the key drivers propelling the growth of the global in-mold label market is the ability of in-mold labels to enable high levels of product innovation and customization. In-mold labels can be integrated seamlessly into the surfaces of molded plastic parts, allowing subtle design elements, textures, and special effects and customized branding. This gives product designers immense flexibility to experiment with innovative label designs that match the contours and shapes of end products. As the consumer demand for unique, personalized products continues to rise globally, in-mold labels are helping manufacturers develop highly customized solutions and stay ahead of the competition. The advanced design capabilities of in-mold labeling are attracting various industries like consumer electronics, automotive, healthcare, and others to explore its potential for enhancing their product portfolios.
Growing Demand from Beverage and Food Industry
Another major factor fueling the market growth is the rising uptake of in-mold labels in the beverage and food packaging industry. Beverage and food packages increasingly need vivid product graphics, ingredient information and nutritional facts to attract consumers on retail shelves. In-mold labels provide good chemical resistance and weatherability required for primary product packaging. They also enable clear, detailed, and tamper-proof information printing directly on complex 3D package shapes. This integration allows food and beverage manufacturers to maximize available package space for branding and compliance labeling. With stringent regulations regarding food contact materials, in-mold labels comply fully as they become an inherent part of the package during molding process. Their versatility is thus helping boost the replacement of pressure-sensitive labels in the thriving beverage and food markets.
Restrictions in Design Complexity
A key restraint hindering the in-mold label market potential is the limitation in designing very intricate graphics or complex label shapes. While in-mold labels can be incorporated into most molded package designs, they may not be suitable for reproducing highly detailed textures or multidimensional effects. This is because the insert needs to survive the molding process pressures and temperatures without damage. The design complexity is also restricted by the molding technique used - injection, blow, or thermoforming. Overly elaborate designs can interfere with the uniform melt flow inside molds. Although in-mold labeling technology is advancing rapidly, simpler, and flatter designs still work better than complex graphics for most mainstream injection molding applications. This constrains the scope of branding attempts, somewhat affecting the demand.
Higher Costs Compared to Pressure-Sensitive Labels
The costs involved in the in-mold labeling process, including setting up dedicated molds, is still significantly higher than pressure-sensitive labels. While in-mold labels eliminate secondary labeling steps after package molding, the investment required for specialized molds incorporating precise label cavities escalates the initial production costs. Customizing or changing the molds also requires dedicated downtime and expenses. In addition, in-mold labels need more sophisticated printing technology for reproduction within tight molding tolerances. All these factors contribute to higher unit costs compared to applying labels pre-printed on roll-fed materials. This cost barrier restricts the method to applications where high-volume orders and complex package shapes make up for the premium. It also slows down the replacement of traditional pressure-sensitive labels, limiting the in-mold label market expansion.
Growing Application in Rigid Plastic Containers
One of the key opportunities boosting the in-mold label market is their rising utility in rigid plastic containers used in various industries like consumer electronics, healthcare, automotive, chemicals, and others. The integration of in-mold labels streamlines the production of convoluted rigid plastic containers by eliminating the separate labeling step. It also improves the package design flexibility. The enhanced product protection and tamper evidence provided by in-mold labeled rigid plastic packaging fits well with the stringent regulations and customer expectations across diverse end-use sectors. Innovative narrow-web printing technologies are also addressing the labeling needs of complex rigid plastic containers, attracting many application areas and driving new growth avenues for in-mold labels.
Opportunity in Product Authentication and Tracking
Another profitable opportunity lies in leveraging in-mold labels for product authentication and tracking functions through the integration of authentication features and coding. Advanced printing capabilities now allow the inclusion of overt and covert security features as well as 2D barcodes, RFID tags, and NFC chips on in-mold labels. This opens up applications in brand protection, inventory management, contextual help, interactive marketing, and supply chain transparency. As companies intensify brand security efforts and consumers demand more interactive digital experiences, combinations of in-mold labels and authentication technology will gain traction.
Link - https://www.coherentmarketinsights.com/market-insight/in-mold-labeling-market-728
Key Developments
- SABIC partnered with three specialists in the field of in-mold labeling (IML) in 2023 to showcase the use of certified renewable polypropylene in IML applications. This collaboration aimed to highlight the potential of renewable polypropylene and support SABIC's commitment to promoting a circular economy for plastics.
- In September 2022, Muller Technology, announced their in-mold labelling (IML) automation technology utilized across sustainable injection molded packaging. This technology is introduced for the production of 100% monomaterial container made of completely recyclable polypropylene along with a wrap around and bottom polypropylene-based label.
- In September 2021, CMG Plastics from the U.S. announced the expansion of in-mold labelling capabilities to fulfil the increasing demand for these labels among customers
- In April 2021, an Australia-based company, Herrods, was acquired by Multi-Color Corporation (MCC). Herrods is one of the leading providers of in-mold labels in the Australia and New Zealand markets. With the help of additional capacity of Herrods, MCC is planning to serve new and existing customers in Australia and New Zealand.
Key Players
Avery Dennison, CCL Industries, Constantia Flexibles, Jindal Films Americas LLC, Coveris, EVCO Plastics, Inland labels, Huhtamaki Group , Cenveo, Inc, Letra Graphix, Vintech Polymers, Paproindia, Cosmo Films, Xiang-In, and Zhejiang Zhongyu Science And Technology Co., Ltd.
