Food Additives Market Is Estimated To Witness High Growth Owing To Increasing Demand For Convenience Food And Growing Health Awareness
The Food Additives Market is estimated to be valued at USD 120.75 billion in 2024, exhibiting a CAGR of 5.6% over the forecast period (2024-2031). Increasing demand for convenience food and growing consumer awareness about ingredients used are the major factors driving the growth of the food additives market. Furthermore, the growing adoption of natural and clean label ingredients is expected to create new opportunities for food additive manufacturers in the coming years.
The growth of the food additives market is credited to two major drivers - increasing demand for convenience food and growing health awareness among consumers. Consumer preferences have been shifting towards convenient food options due to busy lifestyles and changing demographics. Food additives allow food manufacturers to develop products that have long shelf life and require minimal preparation time. Consumers are increasingly reading labels to understand ingredients and avoid artificial or synthetic additives. This has boosted the demand for natural and clean label additives. Food companies are actively responding to this trend by researching and developing new natural additives. Overall, the dual drivers of convenience and health are expected to take the food additives market forward during the forecast period.
Changing Consumer Preferences Drive Growth in Demand for Food Additives
Changing consumer trends towards convenience and processed foods has led to a significant rise in demand for food additives over the past decade. As more people lead busy lifestyles with less time to cook, the market for ready-to-eat and packaged foods has grown exponentially. Food manufacturers rely heavily on additives to process, preserve and enhance the flavor, texture and shelf life of these foods. Additives help manufacturers meet the demands of consumers who want tasty yet shelf-stable foods that can be prepared with minimal effort. This growth in demand for convenience foods has been a primary driver for the increasing use of food additives.
Rising Health Consciousness among Consumers is Driving the Demand for Clean Label Food Additives
In recent years, health and wellness have become top priorities for many consumers. With greater access to information, consumers are more aware of ingredients in their food and seek products with simple, recognizable ingredients. As a result, there is rising demand for food additives derived from natural sources rather than synthetic chemicals. Consumers prefer additives that are deemed "clean label." This has prompted food manufacturers to invest in developing clean label food additives derived from sources like plants and minerals. The clean label trend is expected to open new opportunities and drive further growth in the food additives market.
Stringent Government Regulations Restrain Innovation and Use of Certain Additives
Regulatory bodies worldwide have implemented stringent norms regarding approval and application of food additives. Multiple safety studies and clinical trials are required to prove the safety of new additives before they can be commercialized. Further, existing additives also face periodic re-evaluation of approved levels and conditions of use. Non-compliance with evolving regulations can lead to product recalls or withdrawal of approvals. This regulatory bottleneck discourages innovation and restrains the use of certain additives. Moreover, differing regulations across regions make it difficult for manufacturers to have global consistency regarding formulations. Stringent regulations remain a key challenge for the food additives market.
Negative Consumer Perception Regarding Synthetic Additives Hampers Adoption
Despite being scientifically proven as safe in approved levels of use, certain synthetic food additives still carry a negative perception among some consumers. Issues like artificial ingredients, toxic preservatives, and side effects from colorings/flavorings are some major concerns brought up by advocacy groups worldwide. This consumer distrust, even if unwarranted, hampers the adoption of new synthetic additives by manufacturers. It also prompts reformulation of popular food products to remove or replace additive ingredients that face backlash. Reputational risks and consumer distrust are major restraints in this market.
Development of Green and Clean Label Alternatives will Drive Market Opportunities
With the clean label megatrend, there is huge scope for natural or green food additives that perform the same functions as synthetic ones. Development of plant-based colorants, minerals as alternatives to artificial preservatives, or enzyme technology for processing will open new opportunities. Additionally, multi-functional ingredients that can be used for diverse applications across product categories will see more traction. Innovation in natural extraction techniques to lower costs will improve feasibility of clean label additives. Overall, evolving consumer demands for natural solutions remain a key opportunity area.
Growing Demand in Emerging Markets will Drive the Global Market Growth
Emerging economies in Asia Pacific and Latin America are expected to be the key drivers of future market growth. As consumer incomes rise in developing countries, the demand for packaged and processed foods is rapidly increasing. Local and multinational food manufacturers are expanding their presence to cater to this growing demand. Since food processing requires the extensive use of additives, their adoption will rise proportionally in these emerging markets. China, India, Brazil, Indonesia, and others remain highly lucrative, fast-growing regional markets. Tapping into developing world demand will be a major opportunity for food additive suppliers worldwide.
Link - https://www.coherentmarketinsights.com/market-insight/food-additives-market-366
Key Developments
- In 2023, SweetLeaf, a leading provider of natural sweeteners, introduced two new product lines to cater to the growing demand for healthier sugar alternatives
- In 2023, Creative Enzymes, a leading provider of enzymes based in the United States, introduced a new line of food-grade enzymes specifically designed to enhance food processing efficiency and product quality.
- In March 2022, Ajinomoto Co., Inc., a leading Japanese multinational food and biotechnology corporation, announced its investment in SuperMeat, a startup focused on the development of cultivated meat. This strategic move aims to leverage cellular agriculture technology and R&D capabilities to build a more sustainable food system.
- In August 2022, Archer Daniels Midland (ADM), a leading multinational food processing and commodities trading corporation, and Asia Sustainable Foods Platform (ASFP), a new initiative of Temasek to accelerate the growth of sustainable foods in Asia, announced the launch of their joint venture company, ScaleUp Bio. The new venture is based in Singapore and focuses on precision fermentation for food applications.
Key Players
Cargill Incorporated, ADM, Chr. Hansen Holding A/S, Ingredion Incorporated, Novozymes A/S, Tate & Lyle Plc, Ajinomoto Co., Inc, Cargill, Incorporated, BASF SE, Givaudan, International Flavors & Fragrances, Inc., Biospringer, Palsgaard, Lonza, Sensient Technologies Corporation, Kerry, Corbion, Fooding Group Limited, and DuPont
