Global Dry Shampoo Market Is Estimated to Witness High Growth Owing to Increasing Demand for Convenience Products and Rapid Urbanization
The global Dry Shampoo Market is estimated to be valued at USD 4.68 Billion in 2024 and expected to exhibit a CAGR of 6.1% over the forecast period 2024-2031. The growing demand for multipurpose and convenience products from urban population is driving the dry shampoo market. Furthermore, the market is witnessing strong growth in developing nations owing to rapid urbanization.
Growing demand for convenience products: Busy lifestyles and hectic schedules have increased the demand for easy-to-use personal care products that save time. Dry shampoos have emerged as a highly convenient option for refreshing hair between regular washes. The on-the-go formulation allows quick application and hair styling without a rinse.
Rising population in urban areas: Rapid urbanization in developing nations is leading to greater economic opportunities and migration to cities. With larger population residing in densely populated urban areas, there is an increasing demand for multi-benefit personal care products that suit small living spaces. Dry shampoos are ideal for urban dwellers as they serve the purpose of washing and styling hair without using water.
Growing Demand for Convenience and On-the-Go Products is Driving the Dry Shampoo Market Growth
The fast-paced lifestyle has increased the demand for convenient personal care products that can be used on-the-go. Dry shampoo fits well within this trend as it allows users to freshen up their hair without having to wash or wet their hair. This provides instant refreshments and eliminates the need to find time and access to shower facilities. The packaging of dry shampoo also makes it very portable and ideal for travel or days when one does not have time for a regular shower. This growing demand for quick and convenient solutions is a major driver for the dry shampoo market.
Increased Social Media Influence and Focus on Hair and Beauty is Driving Trial and Adoption of Dry Shampoo
Social media platforms have given rise to many hair and beauty influencers who share tips and reviews of various products. Many influencers promote dry shampoo as part of their daily hair care routines. This generates awareness about dry shampoo and its benefits among their large follower base. Women especially are drawn to try out such products featured and recommended by their favorite influencers. The overall increased focus on hair, beauty and styling trends on social media is a driver for consumers to experiment with dry shampoo and other niche haircare products. This word-of-mouth marketing and social proof is converting many triers into regular buyers.
Price Sensitivity Remains a Restraint for the Mass Market Potential of Dry Shampoo
While dry shampoo offers strong value for money in terms of the convenience it provides, its unit pricing is still higher than regular shampoo which is a commodity product. In price sensitive mass markets, this premium pricing model remains a restraint for dry shampoo to achieve the same scale as regular shampoo. Many value and economy conscious consumers refrain from making dry shampoo a regular purchase due to its higher costs versus needs basis. However premium and prestige brands have been successful in tapping the willingness to pay higher among quality and experience focused customers.
Limited Awareness of Product Benefits Acts as a Barrier in New Markets
Despite the strong marketing by leading brands, dry shampoo is still a relatively niche category compared to the ubiquity of regular shampoo. In several regional and international markets, consumer awareness about dry shampoo remains quite low. Many do not recognize it as a separate category and might assume it to be a variant or substitute for regular shampoo. This lack of understanding about what dry shampoo exactly does and how it provides a distinct value compared to shampoo, limits its trial and full potential in markets where it has recently been introduced. Stronger consumer education will be required to overcome this initial barrier.
Changing Lifestyles are Increasing the Scope for Dry Shampoo Among New Customer Bases
With more women joining the workforce and greater acceptance of women in roles earlier dominated by men, traditional lifestyles and beauty routines are also undergoing a shift. This provides an opportunity to position dry shampoo not just as a niche travel or occasional use product but rather bring the working professional woman as a key target audience. Packaging, formulations and marketing that aligns well with their fast routines and stays fresh all day at work can unlock this huge potential customer base.
Product and Form Factor Innovation is Expanding Addressable Categories
While dry shampoo started as a necessity-based problem-solution category, ongoing innovation is expanding its playfield into style and care-based offerings. The emergence of dry conditioners, dry texturizing sprays and dry hair masks proves that the form factor offers room for multitasking products beyond basic freshening. This opens opportunities to cater to various other hair and styling needs through the dry shampoo platform. It also makes the category more appealing for all types of customers rather than being need-based. Such innovation led expansions will help strengthen the market potential.
Link - https://www.coherentmarketinsights.com/market-insight/dry-shampoo-market-1452
Key Developments
- In March 2024, Biotech hair care brand K18 laucnhed AirWash, shampoo
- In January 2024, Batiste launched dry shampoos which work to keep hair looking and feeling fresh while a consumer is exercising
- In 2023, DevaCurl launched a New Dry Shampoo
- In 2023, Olaplex launched a new dry shampoo
Key Players
Church & Dwight Co Inc, Coty Inc., Henkel AG & Company, Kao Corporation, L’Oreal SA, New Avon LLC, Pierre Fabre, Procter & Gamble Company, Revlon Inc, Shiseido Company Ltd, The Estee Lauder Companies Inc., Unilever, BBLUNT, and MacAndrews & Forbes (Revlon)
