Diabetic Footwear Market is Estimated to Witness High Growth Owing to Rising Prevalence of Diabetes and Increased Awareness about Diabetic Foot Care
The Diabetic Footwear Market is estimated to be valued at USD 8.92 billion in 2024, exhibiting a compound annual growth rate (CAGR) of 7.5% over the forecast period (2024-2031). Diabetes is a growing public health problem and the prevalence of diabetes is increasing globally at an alarming rate. Moreover, rising awareness regarding the importance of proper foot care among diabetic patients to avoid foot problems is driving the growth of this market.
Market Dynamics:
The diabetic footwear market is primarily driven by the rising prevalence of diabetes across the globe. According to the International Diabetes Federation, around 537 million adults were living with diabetes in 2021, and the number is projected to reach around 643 million by 2030 and 783 million by 2045. Chronic hyperglycemia associated with diabetes leads to neuropathy and other foot problems if left untreated. Diabetic footwear provides extra depth and cushioning to protect feet and prevent ulcers and amputations in high-risk diabetic patients.
The increased awareness regarding foot care and management of diabetes is another major growth driver. Regular checks for early signs of foot problems along with the usage of properly fitting diabetic footwear can help prevent ulcers, infections, and amputations to a great extent.
Increasing prevalence of diabetes is driving the demand for specialized diabetic footwear
The rising prevalence of diabetes globally has been one of the key drivers of growth for the diabetic footwear market. Diabetes can damage nerves and reduce blood circulation in the feet, which increases the risks of foot complications like ulcers, infections, and eventual amputation if not cared for properly. Diabetic footwear is designed specifically to reduce pressure points, cushion the feet, and prevent injuries resulting from reduced sensation. The growing diabetic patient pool has correspondingly driven up the need for specialized shoes that can help manage their foot health and reduce risks of complications. Manufacturers have responded with a wider range of stylish and comfortable options that make it easier for diabetics to adopt footwear suited to their needs.
Growing awareness about the benefits of proper foot care among diabetics is a key growth influencer
At the same time, awareness levels about the importance of proper foot care for diabetes management has been increasing significantly among patients and healthcare professionals. Regular monitoring and inspection of feet for any injuries or infections is considered very important for diabetics. Wearing well-fitting shoes specifically designed to reduce pressure points and prevent ulcers has been deemed as an essential part of foot self-care. Various awareness campaigns by health organizations, doctors and even footwear brands have emphasized the link between foot injuries due to lack of proper footwear and long-term health issues like non-healing ulcers or amputations. This rising awareness has positively impacted market growth as more diabetics opt for prescription shoes and pay closer attention to foot health overall. Manufacturers have also proactively participated in various awareness and education initiatives to underscore the role their products can play in diabetes management.
Pricing of diabetic footwear remains a constraint for mass adoption
However, the typically higher prices of specialized diabetic shoes compared to regular footwear has been one of the key market restraints. Since they are uniquely designed and often offer customized options based on the needs of each patient, diabetic footwear prices generally range between 20 and 40% higher than regular athletic or casual shoes. While insurance may cover a portion of costs, patients still have to bear significant out-of-pocket expenditure which cannot be afforded by all. This pricing challenge has limited their mass adoption and uptake, especially in developing countries and among lower income groups. Even in developed markets, high prices preclude regular periodic replacement of shoes as recommended for effective foot care management. Manufacturers are constantly engaged in value engineering and design innovations to make these specialized options more affordable over the long term without compromising on pressure reduction and customized fitting needs.
Lack of consistency in sizing and fit remains an ongoing challenge
Another restraint relates to the lack of consistency sometimes observed in sizing and comfortable fit even within the same brand and model. Since shoes need to be custom-molded regularly basis changes in feet conditions, maintaining precision in sizing for perfect fit becomes challenging. Any pressure points or ill fit can cause injuries. This again stems from the complex customization needs for each patient. However, even readymade diabetic shoes are found lacking uniformity in fit for all feet shapes and sizes at times, especially in the entry-level options. While advanced 3D printing and scanning capabilities are helping improve consistency, achieving a perfect fit replicable for all users remains an area that still needs attention. Inconsistent sizing dent the brand reputation and customer satisfaction levels in the long run.
Opportunity for developing affordable mass-market options
One of the major opportunities lies in developing more affordable mass-market options for diabetic footwear without compromising deeply on key pressure-reducing and cushioning attributes. This will help expand access to a wider base of patients belonging to lower-income and less privileged sections of the society. Some brands are concentrating efforts in this direction by incorporating low-cost innovations, utilizing price-efficient production techniques, and optimizing designs for mass-manufacturing viability. If successful, it can significantly help boost overall market penetration rates.
Growing e-commerce channels present an attractive option for increased sales and awareness
The proliferation of online sales platforms and growing preference for e-commerce channels especially amidst the pandemic also offers new opportunities. E-retailing helps diabetic consumers browse, compare, and conveniently purchase from a wider range, get fit recommendations from experts, benefit from online communities, and stay updated on new launches and awareness resources. It also helps manufacturers with increased accessibility, lower operational costs compared to physical retail and boosting conversion rates through personalized email/ push campaigns.
Link - https://www.coherentmarketinsights.com/market-insight/diabetic-footwear-market-744
Key Developments
- In May 2022, Anodyne, LLC, a leading provider of clinical footwear products primarily prescribed for diabetic patients, announced that HealthEdge Investment Partners, LLC, a healthcare-focused private equity firm, had finalized an investment in the company.
- In May 2022, Enovis, a leading global medical technology company, announced the acquisition of 360 Med Care Pty Ltd, an Australia-based orthopedic startup. This strategic move aims to enhance patient outcomes throughout the entire orthopedic care process.
- In December 2021, Casa Everz Gmbh, the owner of the Germany-based footwear brand Von Wellx, introduced a new line of diabetic footwear. These specialized shoes are designed using internationally patented reflex zones technology, which was invented by the renowned Dr. Walter Mauch.
- In 2021, Von Wellx, a Germany-based footwear brand, launched a new line of diabetic footwear. This strategic move by the company aims to address the specific needs and challenges faced by individuals with diabetes when it comes to foot health and comfort.
Key Players
Enovis companies, Pilgrim Shoes, Drew Shoe, Casa Everz Gmbh, DARCO Medical India Pvt. Ltd., Anodyne, Apis Footwear Company, Propét USA, Inc., Pedors247, Reed Medical Ltd, Oasis Footwear, Podartis Srl, Aetrex Worldwide, DJO Global Inc., Dr. Zen Products, Inc., and Orthofeet Inc
