Food Intolerance Products Market is estimated to Witness High Growth Owing to Increasing Incidence of Food Intolerance and Rising Awareness about Adverse Effects of Intolerances
Food intolerance products market is estimated to be valued at USD 21.42 Bn in 2024 and exhibit a CAGR of 6.6% over the forecast period 2024-2031.There is growing awareness about food intolerances and their adverse digestive effects, which is propelling consumers to opt for food intolerance products.
Market Dynamics:
Rising awareness about adverse health effects of food intolerances is a key driver leading to the growth of the food intolerance products market. As the global population becomes increasingly health conscious, consumers are taking proactive measures to identify problematic foods and replace them with specially formulated food alternatives for their dietary needs. Additionally, busy lifestyle leading to erratic eating habits has contributed to higher incidence of food intolerances which is further augmenting demand for food intolerance products. While demand is rising, manufacturers need to focus on continuous innovation and offering new products customized for specific intolerances to better meet consumer requirements in this evolving market.
Increased awareness about food intolerances is driving market growth
One of the major drivers for the food intolerance products market is the rising awareness among people about various food intolerances like lactose intolerance, gluten sensitivity, and others. With more information available on the internet and through awareness campaigns, people are better educated about the symptoms of food intolerances and the need to avoid certain foods. This has increased the demand for specially formulated food products that are free of ingredients like gluten, dairy, eggs, nuts, and others. Food manufacturers are catering to this growing consumer demand by introducing a wide range of gluten-free, dairy-free, nut-free, and other allergen-free food products.
Growing prevalence of lifestyle diseases is boosting the market
Another key growth driver is the rising prevalence of lifestyle diseases like diabetes, obesity, irritable bowel syndrome (IBS), and others that often go hand in hand with food intolerances. Diet and nutrition play an important role in managing these conditions. People with illnesses tend to opt for specially formulated food products that help control their symptoms. This increasing health awareness as well as the desire to manage medical conditions effectively through diet is propelling the food intolerance products industry forward. Manufacturers are actively promoting their gluten-free and sugar-free offerings for the disease-afflicted population.
High prices of specialized products act as a restraint
One major challenge faced by the food intolerance products market is the significantly higher prices of specialized gluten-free and allergen-free products compared to regular food items. This price difference arises due to additional manufacturing costs involved in sourcing specific ingredients, special processing techniques, and testing for purity and labeling. The high prices make such items unaffordable for many consumers. This price sensitivity hampers the mass adoption of food intolerance-friendly products, restricting market growth to a certain extent.
Limited product availability remains a hindrance
Another key restraint is the limited availability of intolerance-friendly food options locally. While there has been a notable increase in stocking of such products by major supermarkets and retail chains, the selection is still sparse compared to traditional offerings especially in small towns and neighborhoods. This forces people to hunt specifically for stores that carry their required items or order online. The challenge of finding suitable snacks and meals on the go limits total market potential currently. Improving accessibility across all store formats nationwide can help overcome this restraint.
Rising health consciousness offers opportunities
One major opportunity for market players lies in the increasing health consciousness among the global population. People are actively seeking out wholefood, natural, and chemical-free products in their diet. This consumer lifestyle shift favors the food intolerance products industry as such items often meet these preferences through their specialized formulations and allergen removal processes. Manufacturers can smartly promote clean labels, natural colors/flavors, and health benefits to better attract the health-savvy demographic.
Growth of e-commerce raises opportunities
The rapid digitalization and growth of online shopping platforms especially post-pandemic has opened new opportunities for selling specialized food intolerance products. E-commerce overcomes the restraint of limited local availability by enabling nationwide delivery of a wide range of specialized items. It also offers conveniences like bulk ordering, subscriptions, product reviews, and customized filters that appeal greatly to such niche consumer segments. Leveraging omnichannel marketing and a strong online presence will allow food intolerance product brands to reach a much larger untapped customer base globally.
Link: https://www.coherentmarketinsights.com/market-insight/food-intolerance-products-market-5310
Key Developments:
- In May 2024, Singaporean startup Jiro-Meat increased its production of plant-based meat made from soy pulp. The company plans to bring the product to market by the end of 2024.
- In May 2024, a U.S.-based brand-named Sola launched new bakery offerings with zero sugar, non-GMO ingredients and zero artificial flavors and additives. The product categories launched in the market include kids’ bread, classic bread in white & multigrain varieties, and rolls.
- In January 2022, India-based Company Continental Greenbird, launched plant-based meat alternatives in the market. The new product variants include chicken-like nuggets, chicken-like seekh kebab, chicken-like sausage, and mutton-like keema, all of which are made of chickpeas.
Key Player:
General Mills Inc., Conagra Brands Inc., Chobani LLC, Hain Celestial Group Inc., Danone SA, Amy's Kitchen Inc., Doves Farm Foods Ltd, Monde Nissin, Dr. Schär, Ecotone (Mrs Crimbles Ltd), and Arla Foods Amba
