Dye Sublimation Paper Market Is Estimated To Witness High Growth Owing To Increase In Digital Printing And Rising Demand From The Retail Sector
The global dye sublimation paper market is estimated to be valued at USD 574.1 Mn in 2024, exhibiting a CAGR of 7.2% over the forecast period (2024-2031). Furthermore, increasing adoption of digital printing and growing demand for personalized products from the retail sector are propelling the market growth.
Market Dynamics:
The global dye sublimation paper market is driven by growing demand for digital printing and expanding retail industry. Digital printing allows for on-demand, short-run production which has increased its popularity over traditional printing. It enables the printing of varying designs, images, and customizable content on substrates like paper. Furthermore, the retail sector has been witnessing rising demand for customized and personalized products from consumers. Dye sublimation printing aids in the direct printing of images and graphics onto sublimation paper with high resolution and details. This printed paper can then be transferred onto substrates like mugs, cellular cases, clothes, and others. The ability to print variable data and one-of-a-kind designs on-demand through digital printing is fueling adoption in the retail vertical. Rising consumer preference for customized merchandise is thereby expected to drive market growth over the forecast period.
Growing Demand for Digital Printing Solutions
The increasing demand for digital printing solutions across various industries such as textile, ceramic tiles, packaging, and others is a key factor driving the growth of the global dye sublimation paper market. Dye sublimation digital printing offers advantages such as high-quality full-color prints, low production costs, flexibility, and ability to print variable data. With digital printing gaining prominence over traditional printing methods, the demand for dye sublimation paper used in digital transfer printing is also increasing significantly.
Rising Popularity of Customized and Personalized Printing
The trend of customized and personalized printing has been on the rise with customers seeking uniqueness. Dye sublimation paper plays a vital role in delivering personalized prints on different materials like mugs, cell phone covers, mouse pads, and others. It allows the creation of personalized photo albums, personalized gifts, photo merchandise, photo blankets, and so on. This increasing demand for customized and personalized products is propelling the dye sublimation paper market growth.
High Capital Investment Requirements
Setting up a dye sublimation printing facility requires considerable capital investment for machinery and equipment such as dye sublimation printers and laminators. This high initial cost poses a major challenge, especially for new and small players. The expensive nature of dye sublimation printers restricts its adoption, particularly in price-sensitive markets, which acts as a restraint for market growth.
Issues with Paper Quality Consistency
Maintaining consistent quality of dye sublimation paper during mass production can be difficult and poses a challenge. Variations in paper thickness, dye absorption properties, surface smoothness, and other quality parameters can affect the print results. This inconsistency and inability to ensure uniform quality across huge volumes constrains the widespread application of dye sublimation printing technique.
Growth in Soft Signage and Display Graphics Market
The market for soft signage and display graphics is growing at a fast pace globally. Dye sublimation digital printing is widely utilized in soft signage production owing to benefits like long-lasting vibrant colors and affordability. Thus, the expansion of the soft signage industry presents significant opportunities for dye sublimation paper suppliers.
Increasing Uptake in Industrial Applications
Dye sublimation digital printing is finding wider usage beyond traditional decor and apparel markets in industrial sectors like automotive, aerospace, electronics for coding & marking applications. The technology allows printing logos, identification marks, serial numbers, etc. on 3D surfaces like metal, ceramic, and glass. This rising adoption in industrial applications presents lucrative opportunities for dye sublimation paper providers.
Link - https://www.coherentmarketinsights.com/market-insight/dye-sublimation-paper-market-5295
Key Developments:
- In June 2023, Ahlstrom entered into a strategic partnership with a U.K.-based start-up, Black Bull Biochar, to enhance technologies aimed at removing greenhouse gases, underscoring its commitment to environmental sustainability and innovation. Ahlstrom is a global leader in the production of fiber-based materials, specializing in sustainable and innovative solutions for various industries. Headquartered in Finland, Ahlstrom operates production facilities across Europe, the Americas, and Asia. The company offers a wide range of products, including high-performance nonwoven fabrics, filtration materials, medical textiles, food packaging solutions, and industrial applications.
- In October 2022, Coldenhove, a leading manufacturer of transfer paper for the textile industry, partnered with Mimaki, a global innovator in printing technology, and Klieverik, a specialist in precision heat press machinery. Together, they introduced the Texcol Pigment Transfer Paper, a groundbreaking product aimed at advancing the pigment r-evolution technology. This collaboration combined Coldenhove's expertise in high-quality transfer paper, Mimaki's advanced printing solutions, and Klieverik's precision heat pressing equipment to provide a more efficient, sustainable, and environmentally friendly solution for textile printing.
- In August 2021, Coldenhove launched Jetcol TA Light Tack, a new sticky paper designed with improved drying capabilities and optimal transfer yield, making it ideal for high-risk load designs in the sportswear industry
- In July 2021, Colorlet released the SubliXpress Plus, a high-performance industrial sublimation printer capable of producing up to 9,000 square meters per day. The printer features eight staggered Kyocera printheads with drop sizes of 5, 7, and 12 picoliters, enabling fine lines and seamless color transitions. Colorlet is a leading manufacturer of advanced printing solutions, particularly in the field of industrial sublimation printing. The company is known for producing high-performance equipment designed to meet the demands of large-scale production environments. Colorlet focuses on delivering innovative printing technologies that offer superior quality and efficiency in various applications, including textiles, apparel, and other industrial sectors.
- In April 2021, Epson, a global leader in imaging and printing technology, introduced the SureColor F10070H, a cutting-edge 76-inch wide-format dye-sublimation printer. Designed for industrial-grade applications, the SureColor F10070H is equipped with six user-replaceable 47-inch PrecisionCore printheads and utilizes UltraChrome DS6 ink technology to deliver superior print quality. This high-performance printer offers roll-to-roll production at speeds of up to 2,635 square feet per hour, providing exceptional color saturation and contrast. Epson, renowned for its innovative printing solutions across various industries, continues to push the boundaries of technology, offering reliable, high-quality products for markets such as textile, signage, and commercial printing.
Key Players:
Epson Corporation, Sawgrass Technologies, Inc., Mitsubishi Paper Mills Ltd., Sappi Lanaken, Ahlstrom-Munksjö, Neenah Inc., DNP Imagingcomm America Corporation, J-Teck3, Canon Inc., HP Inc., A.S. Création Tapeten AG, Durst Phototechnik AG, Adkins Printwear, Papeteries de Genval, and KODAK
