The global computer keyboards market was valued at US$ 5.08 Bn in 2023 in terms of value and is expected to grow at a CAGR of 3.9% during the forecast period. A keyboard is a typewriter-styled device that provides input to a computer or laptop. It uses an arrangement of buttons or keys to act as electronic switches or mechanical livers. In common usage, the computer keyboard is a text-entry interface for typing text and numbers into different programs such as a text editor or word processor. Over the years, the introduction of technologically advanced product designs has intensified the competition among market participants in the ergonomics computer keyboards market. Currently, major players are focused on increasing their sales in the North America region in order to gain a competitive advantage in the long term
Global Computer Keyboards Market: Drivers
Beneficial advantages offered by ergonomic keyboard layouts is expected to drive growth of the global computer keyboard market during the forecast period
Ergonomic keyboards offer comfortable positioning of the wrist, hand, and forearm for the user. Furthermore, the curved key layouts offer an easy approach to keys and hence reduces stress while typing.Moreover, most ergonomic keyboards support vertical columns instead of staggered columns, which in turn, reduces unbalanced motions that cause strain on wrists, hands, and fingers. Various organizations around the world are focused on introducing ergonomic keyboards at the workplace, owing to increasing incidences of RSIs and other muscle-related problems suffered by workers using conventional designs. Hence, these factors are expected to propel the global computer keyboards market over the forecast period. The increasing awareness of the importance of ergonomics and workplace wellness has created a growing demand for ergonomic products, including keyboards. In 2020, several real-life companies capitalized on this trend and found success by offering innovative ergonomic keyboard solutions.
Global Computer Keyboards Market: Opportunities
Enhancing Product Portfolio with addition of other computer input accessories is expected to present major market opportunity
As technology continues to advance, the demand for innovative and efficient computer peripherals is on the rise. By expanding our range of products to include a diverse selection of input accessories, we can tap into various consumer needs and preferences.One major advantage of enhancing our product portfolio in this way is the potential for increased revenue streams. By offering a wider array of computer input accessories, we can cater to different customer segments and target niche markets. This can lead to higher sales volumes and greater market penetration, ultimately resulting in improved financial performance for the company.Furthermore, the computer input accessories market is constantly evolving, with new trends and technologies emerging regularly. By staying ahead of these developments and incorporating cutting-edge features into our products, we can position ourselves as industry leaders. This, in turn, will enhance our brand reputation and increase customer loyalty, fostering long-term relationships with our clients.For instance, in 2020, Logitech(is a Swiss company and a multinational manufacturer of computer peripherals and software)expanded its product portfolio to include a wide range of computer input accessories. This included ergonomic keyboards, gaming keyboards with customizable RGB lighting, wireless keyboards with long battery life, and compact keyboards for portable use.
Global Computer Keyboards Market: Restraints
High cost of ergonomic keyboards is expected to restrain growth of the global computer keyboard market over the forecast period
Ergonomic keyboards are often advertised as premium products featuring improved orientations, adjustability, and layouts. Moreover, basic ergonomic keyboards, including adjustable splits are priced around US$ 50-60, while high-end ergonomic keyboards with advanced features are specifications such as Bluetooth and wireless connectivity, antimicrobial protection, and illuminated keys cost around US$ 250-400. Therefore, such high pricing is expected to hinder the adoption of ergonomic keyboards and thereby hamper the global computer keyboards market growth during the forecast period.
Covid-19 Impact Analysis:
COVID-19 has impacted the whole world, including the daily lives of citizens and the flow of businesses. The transformation would affect all countries and all sectors of the economy, either directly or indirectly. The outbreak of COVID-19 has significantly affected all industries globally. COVID-19 disturbed that trends of industries like manufacturing, consumer electronics, automotive, and others are forced to close their business which drastically affected their overall revenue. Thus, several organizations are planning to reduce or postpone non-essential investments and research and development investments. Overall, the Covid-19 pandemic served as a catalyst for the computer keyboards market, accelerating the adoption of innovative and user-centric solutions. As the world gradually transitions to a new normal, the trends and preferences shaped during the pandemic are expected to continue influencing the market's trajectory, with an enduring focus on ergonomic design, enhanced connectivity, and gaming-centric features.
Key Takeaways:
The global computer keyboards market was valued at US$ 5.08 Bn in 2023 and is forecast to reach a value of US$ 6.63 Bn by 2030 at a CAGR of 3.9% between 2023 and 2030.
The basic keyboard computer segment held a dominant position in the global computer keyboards market in 2022, accounting for a 67.3% share in terms of value, and is expected to grow at a CAGR of 3.9% during the forecast period.
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Global Computer Keyboards Market Trends:
The rise of touchscreen devices has led to the popularity of virtual keyboards
The rise of touchscreen devices has revolutionized the way we interact with technology, and virtual keyboards have emerged as a popular alternative input method. While physical keyboards continue to be essential for many tasks, especially on traditional computers and laptops, virtual keyboards have carved out a significant niche in the mobile and tablet market. As smartphones and tablets have become ubiquitous, users have embraced the convenience and intuitiveness of virtual keyboards.Virtual keyboards are software-based interfaces that appear on the touchscreen display when text input is required. They eliminate the need for physical keys and allow users to type by tapping on the screen with their fingers or using a stylus. The touch-sensitive nature of virtual keyboards enables a more interactive and responsive typing experience, making them particularly well-suited for smaller, portable devices with limited space for physical keyboards.One of the key advantages of virtual keyboards is their adaptability. They can dynamically adjust their layout and appearance based on the context and language preferences of the user. This versatility ensures that users worldwide can comfortably type in their native languages, accommodating various writing systems and keyboard layouts.
The gaming industry has witnessed significant growth
The gaming industry has experienced remarkable growth in recent years, fueling a corresponding surge in demand for gaming peripherals, particularly gaming keyboards. These specialized keyboards are designed to cater to the unique needs of avid gamers who seek precision and responsiveness during intense gameplay sessions.One of the key features that have become synonymous with gaming keyboards is customizable RGB lighting. Gamers can personalize the backlighting of individual keys, creating visually stunning and immersive lighting effects that complement their gaming setup. RGB lighting not only adds a touch of personalization but also serves a practical purpose by allowing gamers to identify specific key functions quickly, even in low-light environments.The surge in demand for gaming keyboards is a testament to the growing importance of high-performance peripherals in the gaming community. Manufacturers continue to innovate and push the boundaries of keyboard technology to cater to the evolving needs of gamers, contributing to the thriving gaming peripherals market. As gaming enthusiasts seek a competitive edge and a more immersive gaming experience, gaming keyboards remain a crucial component in their quest for gaming excellence.
Global Computer Keyboards Market: Competitive Landscape
Logitech International SA, Microsoft Corporation, Datadesk Technologies, Inc., Fentek Industries Inc., Adesso AG, Shenzhen V4 Electronic Co., Ltd., Fellowes Limited, Kinesis Corporation, Gold Touch Enterprise Inc., and Posturite UK Ltd.