Global Cold Pressed Juice Market was valued at US$ 737.3 Mn in 2022 and is estimated to reach US$ 1,408.2 Mn by 2030, exhibiting a CAGR of 8.4% during the forecast period (2023-2030). According to Global Cold Pressed Juice Market Report, By Nature (Organic, Conventional), By Ingredient Type (Fruits (Apples, Citrus fruits, Mixed fruits, Berries, Tropical fruits, Others), Vegetables (Spinach, Carrot & Cucumber, Mixed vegetables, Beetroot), Mixed Fruits & Vegetables), By Distribution Channel (Retail/Grocery Stores, Convenience Stores, Online, Hypermarkets & Supermarkets), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East & Africa) as highlighted in a new report published by Coherent Market Insights.
Cold-pressed juice is produced from a special juicer that used hydraulic technique and slow pulverization to blend the fruits and veggies. Cold-pressed juice preserves all the nutrients of fruits and vegetables as this process does not involve heat. The benefits of cold pressed juice are boundless and are good for improving overall health by assisting the body in detoxification. Cold-pressed juice helps to body heal faster and start over again which ultimately increase the energy, reduce craving, bloating, and clear the skin easily. Moreover, cold-pressed juice is more expensive than regular one due to the high manufacturing process which uses the HPP machine.
Drivers
Growing awareness regarding the health benefits of cold-pressed juice coupled with rising health-conscious consumers around the globe is primarily fueling the market growth of cold-pressed juice. The cold-pressed juices include a hydraulic press and no additional heat or oxygen is used during the production which means it preserves the nutrients of juice that are present in the juice. This factor is expected to propel the market growth of the cold-pressed juice.
Growing demand for super-fruits among consumers as super-fruit juice is vitamin-rich, antioxidants, and promotes various health benefits such as healthy skin and hair and also helps slow down premature aging is expected to propel the market growth over the forecast period. Some major vendors serving super-fruit juices are POM Wonderful, Naked Juice, Baobab Foods, etc. Therefore, rising awareness regarding the health benefits of cold-pressed super-fruits is expected to foster market growth. For instance, In 2021 September, New cold-pressed juices were introduced by Better Plant Sciences Inc. as Juju. Super-green vegetables, fruit-based green juices, and root juices are used to make the juices.
Market Opportunities
Rising focus of manufacturers in introducing technological innovation is expected to offer promising growth opportunities for the players. Many players are adopting advanced technology to produce juice for improving the high efficiency and yield with less waste of raw materials which in turn fuels the market growth.
Market Restraints
Lack of availability of raw materials such as fruits and vegetables which is a major challenge for cold-pressed juice manufacturers at present is expected to restrict the market growth. Moreover, the farmer is facing numerous challenges in terms of yield production due to unfavorable climate conditions. The aforementioned factors are expected to restrict the market growth of the cold-pressed juice.
Global Cold Pressed Juice Market- COVID-19 Impact
The COVID-19 pandemic had neagative impact on the development of the food and beverage industry. Cold-pressed juice products are typically bought in bulk by consumers to reduce store crowding and the possibility of illness. The demand for cold-pressed juices is expected to increase due to their numerous health benefits, despite the fact that consumers prefer fruit and vegetable juices, carbonated soft drinks, and probiotic beverages. Due to COVID-19, consumers are more likely to favor beverages that are vitamin and mineral-enriched. In both emerging and developed economies, a strong demand trend for cold-pressed juices is anticipated as a result of the rise in positive COVID-19 instances. Due to the lockdown regulations in place in many regions, consumers are increasingly likely to place online orders instead of going to supermarkets or department stores. However, with the opening of numerous markets around the world, the development of vaccines, and initiatives taken by various governments to support economic and industrial growth, it is anticipated that the demand for cold-pressed juices will increase at a positive and steady rate in the years to come.
To know the latest trends and insights prevalent in this market, click the link below:
https://www.coherentmarketinsights.com/market-insight/cold-pressed-juice-market-3351
Key Takeaways
- On the basis of ingredient type, in 2022, mixed fruits & vegetables accounted for the largest market share of 55.4% in terms of revenue, followed by fruits and vegetables, respectively.
- Key players active in the global cold pressed juice market are PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior
- In February 2021, Granini Trinkgenuss 100% is a new fruit juice brand introduced by ECKES Granini Group. The Eckes-Granini Group GmbH is the largest corporate group specialized in the production of fruit juice in Europe. The company sells various fruit juices under the names "Multivitamin" and "Apple Naturally Cloudy."
