Global cigars and cigarillos market is estimated to witness high growth, owing to increasing disposable incomes and expanding population of young adults
Global cigars and cigarillos market is estimated to be valued at USD 31.33 Bn in 2024 and exhibit a CAGR of 3.6% over the forecast period (2024-2031). The market growth is driven by factors such as increasing disposable incomes especially in developing regions of Asia Pacific and Latin America. Expanding population of young adults who are increasingly consuming smoking cigars and cigarillos can also drive the market growth.
Market Dynamics
Growing disposable incomes: Rising economic prosperity across regions has resulted in increased disposable incomes of consumers. This has positively impacted discretionary spending on luxury and premium products such as cigars and cigarillos. Expanding young adult demographics: Young adult population aged between 20-35 years is the major consumer segment for cigars and cigarillos. Proliferating numbers of young graduates and increasing social acceptance of cigars smoking especially at social gatherings and parties has significantly expanded the consumer demographics for cigars. Leading players have launched new premium brands targeting the youth.
Increasing Social Acceptance of Cigars and Cigarsillos
Rising social acceptance of cigars and cigarillos can drive the market growth. Cigars and cigarillos were once seen as products for the elite and wealthy but are now commonly consumed at social gatherings like sport events, parties and bars. The perception of cigars transitioning from strictly luxury products to casual social accessories has boosted its demand. Many high-profile celebrities have been seen enjoying premium cigars, which has made them appear more fashionable and mainstream among younger consumers.
Growing Popularity of Premium and Hand-Rolled Variants
Consumers are increasingly opting for higher quality, premium and hand-rolled cigars and cigarillos. Major companies have launched exclusive, limited-edition collections aimed at the wealthy consumers interested in premium smoking experience. Craft and boutique cigars manufacturers specializing in hand-rolled premium blends are also emerging in the market. E-commerce has made these exclusive variants more accessible globally. The culture of appreciating fine tobaccos used in premium cigars as an experience equivalent to wine or whiskey tasting can boost demand for these products.
Stringent Regulations on Tobacco Products Advertising
Many countries such as Geneva have imposed strict regulations, thus banning the advertising and promotion of tobacco products including cigars and cigarillos. This is aimed at restricting youth exposure and curbing tobacco consumption. For example, the U.S. banned broadcast, print and billboard advertising of cigars and cigarillos. Tighter health warnings and packaging guidelines are also implemented in the country. These regulations make brand marketing and new customer acquisition challenging for companies.
Rising Health Concerns Associated with Smoking
Growing health issues related to cigars and cigarillos smoking such as various cancers, heart disease and respiratory illnesses can hamper the market growth. Some international health organizations classify cigars smoking as equally or more hazardous than cigarettes.
E-Commerce and Online Retailing
The shift towards online shopping provides a great opportunity to reach new customers. Companies can leverage social media, targeted digital ads and affiliate marketing to promote exclusive offers online and attract the tech-savvy young crowd. E-commerce also allows distribution of full product catalogs with descriptions, reviews and custom gift sets worldwide bypassing many restrictions on traditional retail channels.
Launch of Novel Flavored Variants
Launching novel and exciting flavored cigarillos can reinvigorate the category among newer audiences. Flavors like cherry, vanilla, chocolate and wine infused varieties appeal more to new or casual smokers. Launch of cigarillos with nicotine pods or different tobacco blends provides opportunities to expand the existing consumer base and tap adjacent markets. Innovation in product experiences can encounter health restraints.
Link - https://www.coherentmarketinsights.com/market-insight/cigars-and-cigarillos-market-3334
Key Developments
- In July 2024, Scandinavian Tobacco Group (STG) acquired Mac Baren Tobacco Company. The transaction was expected to be financed by debt and cash at hand. Mac Baren portfolio includes brands including Mac Baren, Holger Danske, Amphora, Choice, Amsterdam, and Opal. Scandinavian Tobacco Group (STG) is a leading global manufacturer of tobacco products, specializing in cigarss and pipe tobacco. STG operates globally, with a strong presence in Europe, North America, and other markets. The company distributes its products in over 100 countries.
- In March 2024, Oliva announced the opening of a new cigars lounge in Germany. The cigars shop named Whisky & Cigars Salon, now under its roof, has an Oliva-branded smoking lounge.
Key Players
Altria Group Inc., Habanos S.A., Scandinavian Tobacco Group, Grukha Cigars, Swisher International Inc., Agio Cigars, Swedish Match AB, OETTINGER DAVIDOFF AG, Drew Estate, and Imperial Brands PLC
