China Baby Diapers Market is Estimated to Witness High Growth Owing to Rapid Urbanization and Rising Disposable Income
China baby diapers market is estimated to be valued at USD 10.33 Bn in 2024 and with CAGR of 5.7% over the forecast period (2024-2031). Furthermore, rising awareness about child care and hygiene are also expected to propel the market growth.
Market Dynamics:
The growth of the China baby diapers market is driven by factors such as rapid urbanization and rising disposable income in the country. This has boosted the demand for convenience products like disposable diapers. Higher spending power has encouraged parents to spend more on baby care products for better hygiene and comfort. Diaper brands such as pampers, luvs, etc.Have capitalized on this growing demand through extensive marketing campaigns highlighting product features and benefits. They have also expanded their product lines to include premium variants targeted at richer customers. Rising awareness about child health through government initiatives and online parenting communities is another key factor promoting higher diaper usage in China. This is positively influencing the adoption of baby diapers and fueling market expansion.
Increasing birth rate is driving the growth of China Baby Diapers Market
China has been experiencing a steady rise in birth rate over the past few years. According to the latest statistics by the National Bureau of Statistics China released in November 2021, the birth rate rose to 12.43 per 1,000 people in 2020 from 10.41 per 1,000 people in 2019. This increase in birth rate can be attributed to relaxation of one-child policy and increasing affordability among middle-income families. As the number of babies and toddlers increase in the country, the demand for essential baby care products like diapers is also growing consistently. Diaper manufacturers are able to leverage this tailwind to boost their sales numbers year-over-year in China. The growth in birth rate shows no signs of reversing and is expected to remain a key driver of growth for the China baby diapers market over the forecast period.
Environmental concerns around disposable diapers pose a challenge
Despite the multiple tailwinds, environmental issues related to disposable diapers are limiting their widespread adoption in China. Disposable diapers end up in landfills and their non-biodegradable materials severely pollute soil and groundwater. In recent years, Chinese regulators and consumers have grown more aware of the harmful impact of single-use plastics like those used in diapers. Some regions have enforced strict regulations for producers to set up effective waste management infrastructure. Additionally, some new parents promote eco-friendly alternatives like cloth and biodegradable diapers due to sustainability goals. Addressing environmental concerns through innovative products and responsible waste disposal will be crucial for the China baby diapers market to sustain its growth momentum over the long-run.
Rising demand for premium and super-premium variants presents an opportunity
While basic-variant diapers still dominate sales in China, demand for premium, super-absorbent and organic versions is increasing rapidly among affluent families. The Chinese consumer has evolved to seek advanced features like breathability, skin-softness and extended wear time - attributes typically found in premium-plus segments. Leading international brands, such as Huggies, have already started capitalizing on this upward shift by launching their premium offerings at competitive prices in China specifically. A continued shift towards premium as livelihoods improve signals a long-term opportunity for participants strategizing and executing on this consumer trend.
Growth of e-commerce channels expands accessible market
Lastly, the growth of online retail channels in recent times has opened new avenues for China baby diapers market. E-commerce allows brands and retailers to engage customers across lower-tier cities in addition to major urban centers. Through optimized websites, engaging content and convenient payment modes, online shopping has become the preferred mode for many young families. Buyers have access to a more extensive selection of budget and premium products at fair pricing on e-commerce platforms like Tmall and JD.com. These platforms also take care of last-mile deliveries efficiently. As such, the blossoming e-commerce infrastructure in China offers opportunities for participants to boost their online footprint and capture the expanding reachable market across all income tiers over time.
Link: https://www.coherentmarketinsights.com/market-insight/china-baby-diapers-market-4820
Key Developments:
- In 2020, Procter & Gamble Co launched a new device called Lumi by Pampers at the Consumer Electronics Show in Las Vegas. The device adopts Pampers sensor technology that sends a notification when the diaper becomes dirty.
Key Player:
Procter & Gamble, Kimberly-Clark, Hengan, Unicharm Corp., Ever Beauty, Johnson & Johnson, Fiveram, and AVENT
