Market is estimated to witness high growth owing to increasing popularity of barbershop culture and demand for personal grooming
The beauty and barber blade market is estimated to be valued at USD 2.92 Bn in 2024, exhibiting a CAGR of 4.5% over the forecast period (2024-2031). The increasing popularity of barbershop culture is driving more men to opt for regular haircuts and grooming services which is propelling the demand for barber blades. Furthermore, rising focus on personal grooming and appearance is also fueling the sales of blades for shaving and trimming.
Market Dynamics:
The beauty and barber blade market is expected to witness robust growth over the forecast period. One of the key drivers for the market is the growing popularity of barbershop culture among young men. Several exclusively male-targeted activities like haircuts, shaves and beard trims are seeing increasing adoption. This has driven the proliferation of modern barbershops which specialize in these grooming services. As a result, the demand for high-quality blades from barbershops has risen substantially. Another driver is the rising emphasis on personal grooming and styling. More individuals are consciously maintaining their appearance through regular hair trims, shaving, etc. This has increased blade usage for at-home grooming activities.
Increasing Demand for Personal Grooming is Driving the Beauty And Barber Blade Market
With rising disposable incomes and changing lifestyles, consumers are paying more attention to personal grooming and hygiene. More people are visiting barbershops and salons on a regular basis to maintain a neat appearance. This increased focus on personal care has boosted the demand for products used in grooming procedures such as beauty and barber blades. These blades are essential tools used by professionals as well as individuals for tasks such as shaving, trimming hair and sculpting facial hair.
Advancements in Blade Technologies are Improving Product Performance and Driving Repeated Purchases
Blade manufacturers have been innovating new technologies that offer better shaving results. Features like advanced coating, triple sharpness, ultra-thin edges and precision-honed design allow blades to glide smoothly and cause less irritation. These upgrades significantly enhance the shaving experience. As blades perform better, consumers require lesser blades on average for the same task. However, the need to replace blades after routine use ensures repeat purchases. The improved performance and results from innovative technologies continuously attract new customers as well as retain existing ones, driving the market.
Rising Environmental Concerns are Restraining Widespread Adoption of Disposable Blades
Disposable blades must be discarded after single or limited use. This releases plastic and other materials into landfills and contributes to environmental pollution. Growing awareness about plastic waste and sustainability issues is making consumers think twice before opting for disposable variants. The hazardous waste from such blades and their negative impact on the planet is discouraging broader acceptance. Additionally, frequent replacement increases overall product cost for users. These factors together form a roadblock in the widespread adoption of disposable beauty and barber blades.
Strict Regulations Regarding Materials and Manufacturing Affect Product Developers
Regulatory bodies worldwide have implemented stringent norms regarding materials, manufacturing processes and safety of products used for personal care applications near the face and body. Failure to comply can attract penalties and bans. Evaluating materials, reformulating compositions and validating processes as per changing compliance protocols raises costs. It also delays new offerings coming to market. Concerns around product liability add a further layer of compliance challenges. Such regulatory hurdles place restraints on blade developers and manufacturers.
Growing Popularity of Organic and Natural Products is Creating Lucrative Opportunities
In response to health and sustainability priorities, consumers are gravitating towards natural and organic personal care options. There exists vast potential to cater to this demand through plant-based, biodegradable, and zero-waste beauty and barber blades. Natural extract-powered blades promising a close, comfortable shave without synthetics can capture consumer interest. Such green, eco-friendly products not only solve the pressing environmental issue but also open new revenue streams. Smart brands are leveraging this opportunity through innovative formulations and formats.
Subscription Model is Emerging as a Promising Business Model
The subscription e-commerce model where consumers sign up for automatic periodic delivery of products is gaining favor across industries. For blade makers, this represents a major opportunity to ensure uninterrupted supply and strengthen customer loyalty. Regular blade subscriptions tailored to individual usage requirements ensure consistent revenue flow. It also removes the hassle of reordering for users. Win-win propositions around flexible subscription tiers, bundled offers, and loyalty programs can help realize this promising business opportunity.
Link - https://www.coherentmarketinsights.com/market-insight/beauty-and-barber-blade-market-3315
Key Developments:
- In 2023, Kai Corporation launched the product named K4 soft Razor for women.
- In 2021, Feather Safety Razor Co. Ltd., manufacturer of blade razors launched Artist Club SR Razor and Japanese Razor. The body is made of hardened steel and the smooth surface treatment (sandblasting) keeps the razor from adhering to the skin, hence ensuring smooth strokes.
- In 2020, Gillete, launched King C. Gillette, a new brand of Gillette that provides men with all tools and products needed to maintain their facial hair styling and grooming routines at home
Key Player:
Malhotra Shaving Products Ltd., Vertice Golbal Ptd Ltd., Astra, Derby, Shark, Lord, Treet, Voskhod, Rapira, Gillette, Wilkinson Sword, Feather, Kai, Dorco, Personna, Schick, Bic, and /Supermax
