Ayurvedic Toothpaste uses plant-based ingredients to promote good oral health. These ingredients have been used for centuries to treat oral diseases and maintain oral hygiene. These products are vegan and paleo-friendly and are not tested on animals. They are available in a variety of flavors, such as cinnamon.
Market Statistics:
The global ayurvedic toothpaste market is estimated to account for US$ 853.55 Mn in terms of value by the end of 2021.
Global Ayurvedic Toothpaste Market: Drivers
The ayurvedic toothpaste industry is growing due to the rise in awareness of natural toothpaste. Ayurvedic toothpastes are now sold in supermarkets. Leading players are partnering with retailers and shifting their distribution channels to modern platforms. Large-scale promotional activities and an increase in consumer awareness about ayurvedic goods are driving the market growth.
Global Ayurvedic Toothpaste Market: Opportunities
Increasing demand for sustainable and zero waste toothpaste packaging among consumers due to growing environmental concerns is encouraging manufacturer to introduce product with sustainable packaging solution. For example, Auromère’s Ayurvedic herbal toothpaste offers its most popular flavor, Fresh Mint, in eco- friendly, zero-waste glass jars, with metal cap and wooden serving spoon for environmentally-conscious consumers looking for an eco-friendly alternative to traditional toothpaste tubes. This packaging contains no plastic and is 100% recyclable.
Global Ayurvedic Toothpaste Market: Restraints
Negative impact of Covid-19 on the global economy had adversely impacted the production and supply of ayurveda toothpaste.
To know the latest trends and insights prevalent in this market, click the link below:
https://www.coherentmarketinsights.com/market-insight/ayurvedic-toothpaste-market-5292
Global Ayurvedic Toothpaste Market - Impact of Coronavirus (Covid-19) Pandemic
In the aftermath of the COVID-19 outbreak, Ayurveda-based remedies have seen a surge in demand worldwide, even as scientists are working hard to develop the standard treatment modality. Ashwagandha, Brahmi, cumin, neem, tulsi, clove, turmeric, liquorice root, gotu kola, bitter melon, pepper, giloy, and other herbs and spices are becoming more popular due to their health benefits. People are returning to herbal products to enhance their immune systems, as residents worldwide continue to put up a united front against the new coronavirus.
Key Takeaways:
The global ayurvedic toothpaste market was valued at USD 853.55 million in 2021 and is forecast to reach a value of US$ 2734 Mn by 2030 at a CAGR of 13.41% between 2022 and 2030.
Convenience Store segment held dominant position in the global Ayurvedic Toothpaste market in 2020, accounting for 45.76% share in terms of value, increasing approval and launch of new products is expected to propel growth of the segment during the forecast period.
Global Ayurvedic Toothpaste Market Trends:
Key players in the market are entering into partnership to expand their presence in global market. For instance, in July 2019, Sri Sri Tattva expanded its international footprint by entering the Mongolian market. It has entered into partnerships with chains, like Monos Pharmacy. It launched its flagship toothpaste products, like non- fluoride herbal toothpastes Sudanta and Ojasvita.
Growing trend of go green due to rising awareness regarding health impact of chemical based toothpaste is projected to act as catalyst to the market growth. Due to this companies are introducing new products to cater to the growing demand for ayurvedic or herbal toothpaste. For instance, in November 2022, Colgate-Palmolive introduced Colgate Herbal White. Its unique formula combines Colgate's expert science with some of nature's finest ingredients to give strong, natural white teeth. It has a gentle stain-removing, whitening ingredient that is attracting consumers.
Global Ayurvedic Toothpaste Market: Competitive Landscape
Dabur India Ltd, Colgate-Palmolive Company, Patanjali Ayurved, Himalaya Drug Company, Vicco Laboratories, Unilever PLC, Amway Corporation, GlaxoSmithKline PLC, Auromere, Sunrider International, Procter & Gamble, and The Hain Celestial Group Inc. (Jason Natural Products)
Global Ayurvedic Toothpaste Market: Recent Developments
- In May 2019, Dubai Science Park (DSP), a holistic science- focused business community, announced the construction of the Global Research Center for Himalaya Drug Company. The state-of-the-art facility is designed to enhance Himalaya’s R&D capabilities at DSP to serve the GCC region.
- In June 2018, Himalaya Botanique introduced five flavors of herbal toothpaste.
- In March 2020, Vicco revamped its brand image with Alia Bhatt as its brand ambassador. It executed a brand-new ad campaign to appeal to millennial consumers and existing brand loyalists alike. With the latest campaign, it launched three new toothpaste variants – Saunf (fennel), Dalchini (cinnamon), and Sugar-free.
- In May2021, Unilever’s oral care brands, including Signal and Pepsodent, announced to convert their toothpaste packaging formats to recyclable tubes by 2025. The first launch was planned to be in France, followed by India. The new tubes are designed with a material made mostly of high-density polyethylene (HDPE), which is one of the most widely used recyclable plastics, globally.
- In February 2021, Pepsodent launched Pepsodent Herbal Triple Protection. It is infused with green tea herbal extract to provide consumers strong teeth, gums and all-round cavity protection.
