Sunmagic Juices has introduced its new Inspo range of refreshing juice drinks, available in four new flavors.
The range consists of Citrus Smash, a tangy citrus mix of orange and lemon juices; Berry Blast, a fruity combination of blueberry and raspberry juices; Tropical Punch, a 'vibrant' mix of pineapple and lychee juices; and Ruby Crush, a rebranded version of Sunmagic's successful Summer Sensation drink, which combines strawberry, redcurrant and cherry juices.
As per coherent market insights, the electrolyte drinks industry is expected to grow at a CAGR of 5.7% during the forecast period of 2025-2032. The market is expected to be valued at USD 42.41 Bn in 2025 and is expected to reach USD 62.56 Bn by 2032. The industry size is being driven by growing health awareness among individuals towards hydration and upkeep of electrolyte balance in the body.
Andy Lewis, Sunmagic Juices marketing controller, added: "With Nielsen's latest market data demonstrating sales of juice drinks increasing in terms of volume, consumer interest remains high in new flavor profiles, which stimulate engagement and sales. Furthermore, the increased emphasis on health and wellness makes juice drinks a compelling choice for consumers wanting to lower their sugar consumption."
The introduction of Inspo range is at a time when there is increased demand for lower juice-content drinks due to consumers looking for thirst-quenching soft drinks with less sugar without any compromise on flavor.
Lewis went on: "The fun, contemporary appearance and name of the Inspo range will resonate highly with the younger, Gen Z consumer audience who expect more from their beverages in terms of taste and visual appeal, and have been brought up motivated by social media and drawing their inspo from TikTok, Instagram and influencers."
The new Inspo range is available now to wholesalers and has approximately 5% juice, sold in 500ml rPET bottles.
Source:
Ecommerce PLatform: (FOODBEV MEDIA Ltd.)
Company: Sunmagic Juices
