Pukka Herbs, a premium organic tea brand, has boosted popular flavors to deliver more "satisfying and wellness-packed" tea experiences with five new mixes for 2025.
Expert master herbalists have honed recipes to maximize flavor characteristics and health benefits while obtaining quality organic ingredients as part of Lipton Teas & Infusions' continuous investment to establish Pukka as a premium herbal tea brand globally:
Blackberry and rooibos have been added to the Night Time Berry combination, along with more hibiscus and blackcurrant. This blend offers soothing floral undertones along with a deep cherry flavor.
For a more fulfilling sensory experience, the blend of Lemon, Ginger, and a hint of Manuka Honey has been improved. With a 50:50 ginger cut and 26% lemongrass for depth, the revised recipe reduces liquorice and adds more lemon peel, resulting in a well-balanced combination of sweet, lemony, and spicy flavors. This produces a mellow, soothing tea that is warming and harmonic.
Following the trend of calming and warming blends, Three Ginger combines gut-friendly turmeric and warming galangal with a larger quantity of ginger to intensify its fiery flavor. 'Naturally invigorate and calm the body,' according to Pukka, when combined.
Morning Berry blends sweet blackcurrant, blackberries, and cool hibiscus with rooibos and rosemary for a revitalizing start to the day. This caffeine-free infusion, which is rich in flavonoids, has potent anti-inflammatory and antioxidant properties.
Last but not least, Three Mint provides a cool and refreshing feeling with twice as much field mint for a more energizing menthol hit. This infusion calms digestion with a combination of peppermint, spearmint, and fieldmint.
The business added that two current blends have been rebranded to more accurately represent their makeup and intended use. Feel New has been rebranded as After Dinner, and Turmeric Active will now be known as Turmeric, Ginger & Orange. Customers can now more easily select the ideal blend for their daily routines thanks to these modifications that emphasize important constituents.
CMI Research: Key Herbal Tea Market Insights
The herbal tea market is expected to expand at a notable compound annual growth rate (CAGR) during the projected period, driven by rising awareness of its health benefits, according to Coherent Market Insights (CMI). It is anticipated that the market will increase during the evaluation period.
The market for herbal tea is heavily influenced by health and wellness trends as customers grow more conscious of the advantages these drinks offer for their health.
Analyst Opinion: Strategic Role in Herbal Tea Market Growth
The market for herbal tea is expanding due to the rising trend of ready-to-drink (RTD) tea consumption. In order to increase their clientele, producers are concentrating on providing RTD herbal tea.
Conclusion: Business Takeaways
The launch of wellness-enhanced tea blends by Pukka Herbs underscores the rising demand from consumers for goods with a health focus. This innovation sets the business apart in a crowded market and puts it in a position to benefit from the wellness trend. Companies can take advantage of this by concentrating on developing innovative products, aiming to attract health-conscious customers, and educating the public to promote brand loyalty and expansion.
