Soup Drops from Progresso is a unique new product for General Mills. Essentially, the overall feel is the innovation of transforming the chicken noodle soup experience from a liquid to a hard candy that can be savored by consumers looking for convenience in regards to their illness.
Such alternatives include the so-called Soup Drops, which a company describes as "soup you can suck on." The position of this drop into the market fits perfectly with what is happening when February arrives, declared National Soup Month.
MC Comings, vice president and business unit director for Progresso, says, ""When you're sick, nothing is truly more reassuring than chicken noodle soup. So, we thought, why stop at the soup bowl? We took the beloved flavors of.chicken noodle soup and packed them into a fun, savory candy Soup Drop for a totally new way to enjoy the taste you love whenever and wherever you want."
The product is supposed to capture a flavor of Progresso's Chicken Noodle Soup, combining broth, vegetables, and chicken into a composition of hard candy. This is both new when it comes to eating experiences and also intends to target consumers looking for fast, comforting solutions without requiring preparation.
Soup Drops can be found exclusively on the company's website. The packaging comes in a can that mimics the old-fashioned Progresso soup can and includes 20 individually wrapped candies. A purchase will also come with a can of the original Chicken Noodle Soup at a price competitive with that of a typical Progresso product: $2.49.
CMI Research: Key Soups Market Insights
According to coherent market insights soups market is expected to grow at a tremendous CAGR on account of the growing demand for convenience foods. The market is expected to grow over the foreseen period.
Analyst Opinion: Strategic Role in Soups Market Growth
Dried soup is expected to be the biggest segment in the soups market, as it is in high demand for quick meals says senior management consultant Yash Doshi.
Conclusion: Business Takeaways
Progresso's introduction of soup drops for cold and flu relief shows that consumers are looking for easy, healthy food products. Businesses can capitalize on this trend in the soups market by offering functional and easy-to-use solutions to seasonal health concerns. Companies need to innovate, make things convenient, and ensure wellness to be competitive and to serve health-conscious consumers who want quick, effective remedies.
