Premier Protein, a brand for protein snacks and drinks, launched a new line of 'mega rich, dessert worthy' shakes that contain 30g of protein and 3g of sugar, tapping into demand for better-for-you indulgence
Each beverage in the new Premier Protein Indulgence line contains 170kcal, available in four flavors inspired by confectionery chocolates and treats: Decadent Dark Chocolate, Salted Caramel Truffle, Chocolate Covered Strawberry and White Chocolate Raspberry.
All flavors are available in RTD beverage format, while the protein powder is only available in Salted Caramel Truffle flavor. They are created to keep the consumer full throughout the afternoon, and to quench that late-night dessert craving.
The shakes contain 25 vitamins and minerals with antioxidants vitamins C and E to keep your immune system in tip-top shape, bones strong and metabolism revving. And as a bonus, they are low in fat, gluten-free and artificial colors.
Premier Protein Indulgence can be found in the shelves of most Walmart stores around the US, besides its availability on line and via Amazon.
CMI Research: Key Protein Supplements Market Insights
According to Coherent Market Insights (CMI), the protein supplements market is predicted to grow at a 7.9% CAGR from 2023 to 2030, owing to increased consumer demand for these supplemets. The market was valued at over US$ 25.54 billion in 2022 and is expected to reach a value of US$ 46.56 billion by 2030.
The North America region dominated the revenue share. Rising health and wellness trends among young and adult consumers are propelling growth in the protein supplements market. Consumers are getting more conscious of their health and are willing to invest in products that can help them maintain or improve their overall well-being.
Analyst Opinion: Strategic Role in Protein Supplements Market Growth
According to senior research analyst Yash Doshi, growing demand for vegan and plant-based protein supplements is likely to provide attractive growth opportunities for players in the global protein supplements industry.
Conclusion: Business Takeaways
The protein supplements market is growing, and consumers are looking for variety and indulgence with health benefits. Premier Protein's new Indulgence protein shake line meets this demand, providing a delicious, indulgent taste without sacrificing nutrition. This innovation reflects the growing trend toward functional, flavorful products that align with fitness and wellness goals. Businesses should focus on creating diverse, appealing offerings to meet consumer expectations, while maintaining high-quality ingredients and nutritional value to stay competitive in the market.
