Swedish oat milk maker Oatly joins forces with the coffee giant and Nestlé-owned firm Nespresso in launching a single-use, oat milk-based international line of specialty coffee capsules.
The firm has designed, exclusively for use in Nespresso Vertuo home coffee machines, a 'creamy, biscuity and indulgent' roast coffee bean blend using Oatly's Barista Edition oat drink.
According to the statement, announcing the launch, the brands said that the blend has a strong cereal and sweet aromatics, complemented by smooth texture, low bitterness, and light body.
The partnership comes after an increased interest in cow's milk alternatives due to reasons such as taste, ethical, environmental, and dietary purposes, and oat becomes one of the most popular dairy-free choices.
Nespresso said the new launch responds to research showing one in two American and European consumers already use plant-based milks as well as two-thirds of all consumers in the Asia-Pacific and Latin American regions.
Toby Weedon, Oatly's development director of barista, said: "Thanks to its flavor neutral character, Oatly Barista Edition brings out the best flavor in coffee. It is used by professional baristas, while coffee lovers all over the globe embrace it.
He said, "We are really thrilled to work with the expertise at Nespresso and to be finally bringing out to the market a coffee capsule tried and tested especially for all those millions of oat drink lovers out there".
The Oatly Barista Edition coffee by Nespresso is officially available in over 15 countries, including the UK, US, China, and Australia from today, 28 January 2025. The limited-edition blend can be ordered online and purchased from Nespresso boutiques worldwide.
CMI Research: Key Oat Drink Industry Insights
The oat drink industry is predicted to see an impressive CAGR between 2023 and 2030 with the rising flavor in the market, Coherent Market Insights (CMI). Market growth will see a high rise throughout the assessment period.
Analyst Opinion: Strategic Role in Oat Drink Industry Growth
Oat drink is a good source of calcium, proteins, fibres, and vitamins. The product is without added sugars which is one aspect that can grow the industry. These were the exact sentiments of Senior Management Consultant, Yash Doshi.
Conclusion: Business Takeaways
The oat drink market grows as consumers strive for dairy-free, sustainable options. The move from Oatly in collaborating with Nespresso in the release of limited-edition oat coffee capsules underlines a strategic business approach in a rapidly expanding market of plant-based products and their catering to a large number of coffee-loving users. Convenience blended with sustainability encapsulates the increase in consumer desire for innovative, ecologically friendly products, which makes it important for brands to become agile, furthering such partnerships to remain relevant and attractive in an increasingly self-aware market.
