Meta introduced AI-powered ad tools to enrich e-commerce sales.
Meta, an American multinational technology conglomerate, has unveiled new tools that are driven by Artificial Intelligence to enhance and improve ads, thus helping improve e-commerce and retail businesses’ sales performance.
In the past few years, India has witnessed an increase in online e-commerce, specifically in tier 2 and 3 cities. With the growth in quick commerce, online shopping and the rise in fast fashion retail stores, the AI-powered ad tools presented by Metaa could prove to be a great influence for businesses to reach out to potential customers.
These tools aim at providing the maximum benefit og usage to retail brands. Omnichannel ads are one of the best features to be rolled out. It is an advantage for the brands who integrate both- online and offline marketing strategies. A customer-centric approach and omnichannel ads allow the advertisers to display certain details such as the location of the store, etc.
Another highlighting feature of the AI-driven tool is that it will help customers reach nearby stores by directing them with useful information like the availability of stock, discounts, etc. In the coming months, Meta also plans to integrate Partnership ads with AI
According to Coherent Market Insights, the retail e-commerce market is evaluated at USD 7.29 trillion in 2025. And it is anticipated to reach USD 15.62 trillion by 2032. The market is expected to grow with an increasing Compound Annual Growth Rate (CAGR) of 11.5% from 2025 to 2032. The increase in internet and smartphone availability as well as usage and the convenience of getting anything at the fingertips, are expected to contribute significantly to the market’s growth.
The Asia Pacific region has shown the fastest growth over the forecast period and is expected to dominate the retail e-commerce market with a share of 41.3% in 2025. Countries like India and China majorly contribute to the market’s growth, with a large population, rising yout h demographics, and the emergence of the middle class.
“The Asia Pacific region is foreseen to maintain its dominance in the market, attributing to a large customer base, rise in disposable income, and strong presence of major players”, says a senior analyst at Coherent Market Insights.
News Outlet: The Economic Times
