Marks & Spencer (M&S) Food introduced two new brands in the lines that will supposedly enhance customer's health, hence the growing trends of the market that focus more on nutritional benefits.
The newly launched Brain Food and YAY! Mushroom lines are meant to help customers obtain the demand on the market in relation to improved cognitive performance as well as other forms of overall wellness.
In total, Brain Food offers 13 products supposed to fill missing nutrients in everyday diets.
This is in reaction to data indicating that many individuals are not consuming adequate amounts of key nutrients to support brain health, including omega-3 fatty acids, iron, and vitamin B12.
The British Nutrition Foundation collaborated with M&S in order to help these products efficiently fill dietary gaps.
Key products in the Brain Food line include:
Brain Food Brain Ball: A portable snack made with almond butter and raspberry powder, which is high in iron, zinc, and vitamin B12.
Oat Out of the Blue: A creamy drink infused with spirulina that promotes cognitive function.
Additional products in the range include: Super Salmon Salad: £5.75 230g, Blueberry Yogurt Bowl: £3.00 200g, Smoked Salmon, Egg & Edamame Pot: £3.50 110g, Super Seeded Granola: £3.50 400g, Super Seeded Nut Butter: £2.65 340g, Blueberry and Walnut Shot: £1.00 30g, Tropical Kefir Shot: £1.50 150ml, Tropical Kefir Shot 3 Pack: £4.00 450ml, Mixed Berry Bar: £1 40g, Mixed Berry Bar 4 Pack: £3.20 140g, and Super Smoothie £2.50 350ml
Each product is designed to provide at least two of the six key nutrients beneficial to brain function, making them suitable for consumers looking to enhance their diets without compromising on taste.
CMI Research: Key Health and Wellness Packaged Food Market Insights
According to Coherent Market Insights (CMI), the health and wellness packaged food market is predicted to grow at a significant rate between 2023 and 2030, driven by rising awareness of organic and nutritious foods. The market is expected to outperform over the projection period.
Analyst Opinion: Strategic Role in Health and Wellness Packaged Food Market Growth
According to research associate Sakshi Suryawanshi, Europe is likely to have a considerable market share in the global health and wellness packaged food market throughout the forecast period. This is attributed to the consumption of healthier snack foods, including cereal bars and biscuits, within the region.
Conclusion: Business Takeaways
This is an emerging market in packaged food that is a byproduct of health and wellness-based consumer demand for healthier and easier-to-consume food. Key insights include advancing the use of natural food, greater sustainability in processes, and customization of nutrition solutions.
The competition of this highly competitive market necessitates that the brands be innovative and transparent, making consumers confident and loyal towards the brands.
