Seven Sundays introduced its new product, Little Crispies, a cereal produced from sorghum, to take advantage of the growing trend for healthier breakfast food. The new release comes at a time when consumers are seeking healthier and sustainable food. Little Crispies are designed to offer an old-time crunch similar to that of older cereals but with the advantages of new nutrition.
The company uses crispy sorghum flakes, a cereal that is high in protein and needs less water than corn. This aligns with Seven Sundays' sustainability drive, as sorghum is considered an environmentally friendly crop.
The company, which is a certified B Corporation, emphasizes the use of simple, genuine ingredients in its foods. Little Crispies contain no processed sugars, no GMOs, and no artificial additives and attract conscious health consumers.
The cereal is sweetened by honey and coconut oil naturally, maintaining the company's ideology that good food does not have to be at the cost of the planet.
Seven Sundays co-founder Hannah Barnstable said: “At Seven Sundays, we’re always looking for ways to think outside the box and bring consumers something both nostalgic and new”.
The firm wants to distinguish itself from conventional rice-based cereals by utilizing sorghum, which has been a food staple in some cultures for centuries but is still underutilized in mainstream foods.
Little Crispies' launch also signifies a wider movement within the food production sector toward the use of upcycled ingredients.
Seven Sundays has aimed since its founding in 2020 to reduce food waste through the use of upcycled ingredients in its cereals. So far, the company states it has rescued more than 150 tons of waste from the food system using its creative approach to sourcing.
Little Crispies will come in three flavors: Cinnamon Toast, Honey Almond, and Cocoa Crunch, all of which are designed to recreate classic breakfast moments but with a healthy twist. The cereals are gluten-free and may be suitable for many diets, including vegan.
As the cereal market continues to grow, sales of foods that offer taste, health, and sustainability are increasing. Seven Sundays aims to access this market by reaching out to conventional cereal consumers and those looking for healthier options.
Little Crispies will be sold online and in-store at top retailers such as Costco, Sprouts, and Whole Foods Market for $7.99 per bag.
CMI Research: Key Breakfast Cereal Industry Insights
As per Coherent Market Insights, the breakfast cereals industry is anticipated to grow at a CAGR of 4.84% from 2023 to 2030, attributed to a rising number of convenience stores. It was valued at US$ 49,002.86 Mn in 2022 and it is expected to grow at a notable rate at the end of year 2031.
Analyst Opinion: Strategic Role in Breakfast Cereal Industry Growth
Expansion in the infant food sector has raised the breakfast cereal industry because of increased demand for easy-to-consume baby food, and this is driving the industry growth of breakfast cereal according to senior management consultant Yash Doshi.
Conclusion: Business Takeaways
The breakfast cereal market is transitioning towards sustainability, with companies such as Seven Sundays at the forefront. Their introduction of Little Crispies shows a corresponding consumer trend towards environmentally friendly alternatives. With its emphasis on natural ingredients and sustainable sourcing, Seven Sundays responds to the increasing popularity of healthier, more environmentally sound breakfasts as a conscious consumer choice.
