Ornua Foods-owned Kerrygold is to launch a new range of sweet spreadable butter. This is a major initiative for the UK butter market, designed to enrich breakfast experiences for consumers through the availability of a range of indulgent tastes.
Its latest Kerrygold Sweet Spreadable Butter offering comprises three distinct flavors well-suited to being used flexibly in breakfast as well as in baking operations:
Kerrygold Sweet Spreadable with Maple Syrup: A combination of smooth Kerrygold butter, luxurious maple syrup, and rapeseed oil.
Kerrygold Sweet Spreadable with Maple Syrup & Cinnamon: Add the original mix with a touch of cinnamon spice.
Kerrygold Sweet Spreadable with Salted Caramel: Includes rich salted caramel combined with the original Kerrygold butter base.
These products are targeted as perfect toppings for a range of breakfast foods, such as pancakes, croissants, waffles, and bagels, as well as being good for cooking and baking. Breakfast is the number one meal occasion for butter and spreads, with morning goods showing growing consumer interest.
The launch of Kerrygold Sweet Spreadables is designed to take advantage of this trend, offering consumers new taste profiles to add to their breakfast routine. This is part of a wider consumer trend towards trying different culinary experiences at home, evoking café culture.
The new range will be sold in 150g tubs, with a recommended retail price of £2.95, from March 2025 in Tesco stores throughout the UK.
Further listings in other leading retailers are expected during the course of the year. The launch will be backed by a wide-ranging marketing campaign, including print and digital advertising, online engagement, and in-store activity.
Nicola Blackmore-Squires, Ornua Foods UK marketing director, commented on the importance of this launch not just as a category first in the UK but also as a world first for the Kerrygold brand.
She commented: "Our vision is to evolve the butter category from a functionally oriented one to an inspiring and elevating one of simple pleasures". Leveraging existing trends that embrace indulgence and novel taste experiences, Kerrygold aims to connect with an expanding segment of pleasure-driven consumers.
Ornua Foods UK, a subsidiary of the global dairy cooperative Ornua, is a manufacturer and marketer of cheese and butter in various formats in the UK retail market.
With a focus on quality and customer care, the company has a high-tech cheese packing facility at Leek, Staffordshire, which is indicative of its competitive edge in the marketplace. Kerrygold's premium positioning in the market is underpinned by continued investment in innovative brand marketing initiatives.
CMI Research: Key Shea Butter Industry Insights
According to Coherent Market Insights, shea butter industry is expected to increase at a significant CAGR from 2023 to 2030, led by its use as an alternative to cocoa butter in the chocolate industry. It is expected to increase at a significant rate during the forecast period.
Analyst Opinion: Strategic Role in Shea Butter Industry Growth
Shea butter use as a cosmetic ingredient is likely to be a key growth driver for the shea butter industry during the forecast period according to research consultant Shivam Bhutani.
Conclusion: Business Takeaways
Shea butter industry is growing on the basis of increasing demand for natural wellness and beauty products. Kerrygold's launch of sweet spread butter shows the trend toward luxurious, indulgent, and innovative dairy products. Quality and distinction are the regions where brands have to focus to thrive in competitive natural and specialty food industries.
