Ferrero UK's Tic Tac confectionery brand has announced a new innovation: Tic Tac Two, to be added to its portfolio.
The double-sided format helps to update the traditional hard candies while providing a new level of duality by using dual flavor combinations.
Tic Tac Two is launched in the UK this month (February 2025), with three flavour combinations: Raspberry & Lemon, Strawberry & Lime, and Fresh & Mild Spearmint. Product packaging and its dual flavor approach are aimed to encourage impulse buying and target young adults.
The fruity flavors are to attract the 'adventurous flavor seekers, and the minty one will target those who like a more classic and refreshing experience.
A Ferrero representative stated, "This launch positions Tic Tac as the ideal refreshment for on-the-go occasions, introducing a playful twist for consumers' evolving preferences." We're still innovating, and we're convinced Tic Tac Two will be an excellent addition for merchants looking to meet the expanding need for on-the-go items.
The product will be available across grocery, convenience and wholesale channels in the UK from February with an RRP of £1.70.
CMI Research: Key Sugar Free Lifesavers Industry Insights
Based on the evaluation by Coherent Market Insights, the sugar-free lifesavers industry size is set to increase in 4.6% CAGR between the years 2024 and 2031 by growing obesity problems and health hazards through sugar intakes. This industry was worth more than US$ 2.62 Bn in 2024. And it has expected to rise at around US$ 3.58 Bn by the end of the year 2031."
Sugar free candies and confectionaries emerge as high in demand substitutes for regular sugar products because these enable consumers to satiate their sweet craving without losing on health. Furthermore, availability of different flavors in sugar free lifesavers appeals to a wide consumer segment.
Analyst Opinion: Strategic Role in Sugar Free Lifesavers Industry Growth
The growth in global sugar-free lifesavers industry is being driven by the rising health consciousness among consumers and a growing preference for low-calorie confectionery products, says Yash Doshi, senior management consultant.
Conclusion: Business Takeaways
Growing consumer demand for healthier options consumers look for low-sugar or sugar-free products to increase the industry for sugar-free Lifesavers. The growth is more of a reflection of widely practiced, health-conscious behavior, as firms adapt to accommodate such tastes. Ferrero expanded its portfolio with the 'Tic Tac Two' taste, offering a new experience of flavors, without added sugar, to develop an ever-growing consumer base looking for refreshing and sugar-free solutions.
