03 April, 2025- Fairly Made obtained a €15 million funding boost which they will use to expand their traceability and sustainability platform operations from their Paris headquarters. BNP Paribas Solar Impulse Venture Fund with GET Fund and ETF Partners and FrenchFounders served as the top investors in the funding round. The startup Fairly Made established itself in 2018 to enable fashion brands to evaluate their environmental impact while monitoring their supply chain operations from production to retail. The funds will enable the company to become a fully technological solution provider that aims to pioneer digital ethics in fashion supply chain management.
The fashion tech industry is showing rapid growth as innovative developments transform the complete process of developing and retailing clothing products. AI produces designs and AR transforms shopping while blockchain tracks products through the fashion value chain to form central elements of modern industry.
The modifications in fashion industry come primarily from key changes in how consumers behave. New technologies push brands to adopt innovative solutions because younger consumers seek transparent ethical production along with technologically advanced shopping experiences. The use of wearable tech coupled with virtual try-ons together with sustainable manufacturing methods has become an absolute requirement for maintaining competitive advantage in the industry.
Fairly Made’s mission follows the current market directions on an exact path. The demand for digital tools that help businesses measure sustainability standards continues to grow since brands experience rising sustainability expectations from consumers and regulators. The startup's expansion serves as evidence for a broad sectoral transformation that uses technology to ensure ESG compliance on a worldwide basis within the fashion industry.
According to Coherent Market Insights, the global fashion tech market is expected to be worth US$ 255.99 billion in 2025, growing to US$ 393.65 billion by 2032. This reflects a compound annual growth rate (CAGR) of 6.4% over the forecast period.
The wearables market alongside smart clothing products shows a predicted growth of 37.6% of total market share by 2025 because people want health and fitness tracking sensors embedded within regular garments. The new technological developments modernize product fields and demonstrate potential for new business income.
In 2025 the North American market will lead with a 42.6% control over the worldwide industry due to its early acceptance of AI AR blockchain system applications. The Asia Pacific region will experience the most rapid expansion by 2025 while it claims 21.3% of the market because Asian consumers are gaining more buying power as e-commerce becomes more accessible throughout the region.
The market expansion owes itself to three main growth drivers like technological progress together with changing consumer behavior and the widespread adoption of digital fashion products. The CMI report predicts sustainability practices combined with innovation will serve as the foundation for global fashion industry evolution in the years ahead.
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News Outlet: Tech Funding News
