Donations from Amazon and L'Oreal gave hundreds of residents in East Harlem the gift of self-care. With their new care kits, clients of the New York Common Pantry can feel clean and fresh.
Amazon and L'Oreal rallied alongside the organization Robin Hood Foundation, and the special delivery arrived just in time to provide amenities to NYCP's clients.
"These partnerships, they raise awareness," stated Stephen Grimaldi, executive director of NYCP. "They get visibility, but of course they get concrete gifts to the people that then need them."
According to Robin Hood's yearly poverty tracker report, 1 in 3 households in New York City have used a food pantry since the epidemic, and almost three-quarters of New Yorkers say the cost of food is rising faster than their income.
CMI Research: Key Toiletries Market Insights
According to Coherent Market Insights (CMI), the toiletries market is expected to exhibit a CAGR of 5.4% between 2024 and 2031, driven by changing lifestyles and rising awareness. The market, which was valued at approximately US$ 174.42 billion in 2024, is forecasted to exceed US$ 251.65 billion by 2031.
Asia Pacific is accounted for the largest revenue share in the toiletries market. People are becoming more cognizant of the need to raise their own standards as a result of rising disposable income and urban population standards. Demand in the market has been driven by the demands sparked by the fast urbanization of the population as well as the rising personal health consciousness of personal hygiene and cosmetics.
Analyst Opinion: Strategic Role in Toiletries Market Growth
According to senior research analyst Pankaj Poddar, celebrity endorsement is a tried-and-true tactic used by leading firms. For instance, P&G appointed Alia Bhatt as the brand ambassador for Vicks in 2019. The effective commercial campaign starring Alia Bhatt was largely responsible for Vicks' 12% increase in revenue that year.
Additionally, leading companies concentrate on acquiring up-and-coming businesses that provide distinct segments to expand portfolio. For example, in 2019 Unilever acquired men’s grooming brand Dollar Shave Club for $1 billion given its success in the segment.
Conclusion: Business Takeaways
The toiletries market is experiencing steady growth, driven by rising consumer demand for personal care products, convenience, and eco-friendly options. Key trends include a shift towards natural and sustainable ingredients, as well as innovations in packaging and product formulation.
Additionally, brands are increasingly focusing on personalization and premium offerings to cater to diverse consumer preferences. Digital transformation and e-commerce platforms are key to reaching a wider audience, while health and wellness trends continue to shape product development.
