6 March 2025, As a strategic push into the competitive drink market, Bloom Nutrition has rolled out Bloom Pop, a new functional soda intended to appeal to health-focused consumers.
Bloom Pop rolls out on the heels of the company's fast-rising popularity in the beverage space, following the success of its Sparkling Energy drink, which grew from zero to an eight-figure revenue base in six months, according to reports.
Scheduled to appear on shelves at large retailers like Walmart in September 2025, Bloom Pop plans to be a better-for-you alternative to conventional sodas.
With just 20 calories and 4g or less of sugar per serving, the drink contains a novel prebiotic with scientific research demonstrating its ability to positively impact gut health, which represents the increased consumer trend toward functional beverages that are more about well-being over flavor.
As per Coherent Market Insights, the functional beverage industry is projected to expand at a CAGR of 8.6% during the period from 2023 to 2030 because of a rising demand for health-promoting products. It was valued at US$ 176.37 Bn in 2022 and is anticipated to show a huge growth rate during the latter half of the year 2031.
Released at the latest Expo West 2025, Bloom Pop will launch in five flavors, including Shirley Temple, Raspberry Lemon, and Orange.
This growth highlights the company's focus on innovation in the beverage space, according to co-founder Greg LaVecchia. "We intend to take the same path to success as we did with Sparkling Energy – fueling innovation and distribution and prioritizing serving the needs of our community," he said.
Co-founder Mari Llewellyn pointed to the brand's intent to mix wellness with flavor, commenting further: "What we do better at Bloom is rethink wellness basics with flavor and functionality.".
The growth of Bloom Nutrition has been aggressive and that of product successes. According to the company, their Sparkling Energy drink posted over 3 million cans sold during its first two and a half months and climbed into the leading group of energy drinks in the US market immediately.
This achievement has set a firm base for Bloom Pop, which is poised to benefit from growing consumer demand for health-focused drink products.
As the beverage sector keeps developing, the market demand for functional items is growing. Market experts propose that companies like Bloom Nutrition stand a good chance of taking market share in the category by introducing new products that appeal to health-conscious consumers.
The launch of Bloom Pop is a sign of an overall trend toward better-for-you options in the beverage space, where consumption of traditional soda is falling in favor of products that provide both flavor and health advantages.
This partnership should increase the brand's scope and distribution channels, allowing it to compete fairly with incumbent companies in the soda industry.
