Two new ice cream flavors have been added by Ben & Jerry's: Bohemian Raspberry and Brookies & Cream Sundae.
Brookies & Cream is made with free-grazed dairy. With brownie-style dough, vanilla ice cream, and golden cookie swirls, Sundae combines brownies with cookies. White ampersand bits, sea salt chocolate swirls, and chocolate whipped ice cream are on top.
As Queen's Bohemian Rhapsody celebrates its 50th anniversary, the Bohemian Raspberry makes a comeback as a non-dairy option. Ben & Jerry's "new-and-improved" oat-based non-dairy recipe is used to make the flavor, which consists of vanilla non-dairy ice cream with fudgy brownies and raspberry swirls.
Joao Piva, 'flavour guru' at Ben & Jerry's, commented: "We originally introduced the Bohemian Raspberry flavor in 2007 after a fan suggested it. We thought nothing could be more rock 'n' roll than reviving this collaboration flavor to commemorate the 50th anniversary of one of the world's most beloved tunes, Bohemian Rhapsody."
"Bakery mashups are the perfect sweet treat when you simply can't choose between two of your favourites," said Gabby Simmons, 'flavour guru' of Ben & Jerry's. And, as you know, cookies and brownies are two of our top favourites, so it was a no-brainer for us to mix the flavours with what we do best."
CMI Research: Key Ice Cream Packaging Market Insights
According to Coherent Market Insights (CMI), the ice cream packaging market is expected to exhibit a CAGR of 4.0% between 2023 and 2030, driven by rising demand for innovative flavors, types, and impulse ice creams. The market, which was valued at approximately US$ 820.9 million in 2022, is forecasted to exceed US$ 1,123.46 million by 2031.
The rising demand for ice cream in Asian countries such as India, Japan, and New Zealand is expected to drive market expansion. For example, Japan's Ministry of Internal Affairs and Communications (MIC) reports that ice cream consumption among Japanese consumers increased by 135% between 2011 and 2020.
Analyst Opinion: Strategic Role in Ice Cream Packaging Market Growth
According to senior study analyst Shivam Bhutani, conventional ice cream contains nutritional value but no health benefits. As a result, industry players are becoming more interested in fortifying and adding beneficial ingredients to persuade customers to choose the product as a healthy snack alternative.
Conclusion: Business Takeaways
The ice cream packaging business is developing, with a focus on sustainability, innovation, and consumer convenience. Businesses may profit on the increased demand for environmentally friendly materials, innovative designs, and effective packaging solutions. Advancements in temperature control and portion packaging improve product preservation and appeal, allowing businesses to differentiate themselves in a competitive market.
