Contact Us Careers Register

Aimer Rolls Out AI Tool to Optimize Grass Growth and Dairy Yields in New Zealand

Apr, 2025 - by CMI

Aimer Rolls Out AI Tool to Optimize Grass Growth and Dairy Yields in New Zealand

Aimer Rolls Out AI Tool to Optimize Grass Growth and Dairy Yields in New Zealand

Agritech start-up Aimer Farming has launched Aimer Vision, a cutting-edge AI toolkit to revolutionize pasture management for dairy farmers. The technology launch follows Aimer's growing presence in the dairy industry, already having secured a user base of more than 170 farms in New Zealand and Australia.

Aimer Vision employs advanced machine vision techniques to provide accurate measurements of pasture coverage at a rate of approximately 90% via a speedy five-second scan on a regular smartphone. The technology is designed to make it easier for farmers to undertake the traditionally labor-intensive task of measuring pasture, which requires hours of hand work.

Jeremy Bryant, chief technology officer and founder of Aimer Farming said that conventional methods of pasture measurement are not only labor-intensive but also unreliable. "Aimer Vision provides real-time, AI-driven insights through a smartphone, enabling farmers to maximize grazing, minimize waste, and increase profitability," he added.

By industry estimates, the optimal application of Aimer Vision would improve farm profitability by as much as $400 per hectare, and thus potentially increase between $60,000 and $80,000 per year in revenue for a typical-sized dairy farm.

The device was first made available to a limited number of farms in a beta phase supported by an Agmardt Agribusiness Innovation Grant. Following the analysis of 15,000 video scans from different grazing seasons, Aimer is now ready for wider release that could have implications for New Zealand's $20 billion dairy industry. The company is also collecting data in Ireland to enable future entry into the European market.

As per coherent market insights, the generative AI industry is expected to grow at 33.0% CAGR in the forecast period 2025-2032. It was expected to be US$ 90.90 Bn in 2025 and will be US$ 669.50 Bn in by 2032.

Aimer Vision's intuitive application seeks to overcome persistent labor shortages in agriculture by providing access to pasture measurement for every farmer. This function is important since the dairy business is increasingly subjected to labor-related challenges and mounting operational expenses.

The software also offers predictive capabilities, enabling farmers to predict pasture growth 21 days ahead. This aspect optimizes planning and resource management, ultimately leading to improved farm productivity. Through developing a 'digital twin' for every paddock, Aimer Vision acquires growth rate habits and provides individualized recommendations, ranging from levels of feed supplement to grazing strategies.

Aimer Farming's chief commercial officer, Phil Townend, also spoke to the wider applications of Aimer Vision. "The potential effect reaches far beyond the farm gate," he said. "Aimer is creating the world's biggest pasture productivity database, which might help global food companies to track farm-to-product sustainability."

Source:

Ecommerce PLatform: FOODBEV MEDIA Ltd.

Company: Aimer Farming

About Author

Money Singh

Money Singh

Money Singh is a dedicated content writer with a passion for creating high-quality, engaging, and informative content. Specializing in blog posts, press releases, and news articles, she excels at delivering content that not only captivates readers but also drives meaningful results. With a keen eye for detail and a creative approach, Money ensures that every p... View more

LogoCredibility and Certifications

Trusted Insights, Certified Excellence! Coherent Market Insights is a certified data advisory and business consulting firm recognized by global institutes.

Reliability and Reputation

860519526

Reliability and Reputation
ISO 9001:2015

9001:2015

ISO 27001:2022

27001:2022

Reliability and Reputation
Reliability and Reputation
© 2025 Coherent Market Insights Pvt Ltd. All Rights Reserved.