ZIGBEE MARKET ANALYSIS

Market Challenges And Opportunities

Growing concern for energy conservation is one of the major factors driving growth of the market

The factor attributed the growth of the market is growing consumption of energy across the globe. For instance, according to worldbank.org, analysis, 17.8% of energy was consumed in 2014 and it has grown to 18.1% in 2015, globally. Since, utilization of energy is increasing at a rapid rate consumers are adopting those technologies, which are low powered and minimises energy consumption. The Zig Bee protocol monitors and manages consumers’ energy consumption, which further helps in reducing wastage of energy and lowering energy costs for both utilities and end-users. Moreover, government initiatives for smart city project is another factor leading to increasing installation of ZigBee protocol in smart city for controlling consumption of energy. For instance, in 2015, Government of India launched "100 Smart Cities Mission". Hence, all these factors will expected to drive the growth of the Zig Bee protocol over the forecasted period (2018-2026).

However, short range network and low data transfer speed are major factors hindering growth of the ZigBee market. ZigBee performs well in the range of within the range of 10 metres only. Additionally, high replacement cost of ZigBee enabled appliances is another factor hampering the market’s growth.