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North America has emerged as the dominant region in the global yogurt market. The region is expected to account for 38.7% of the market share in 2024. With the U.S. accounting for the largest share, the North America yogurt market enjoys strong consumer demand and presence of major players in the industry. The large consumer base has developed a strong preference for Greek and premium yogurt varieties over the years. This has benefited players like Chobani, Fage, and Dannon who have significant operations in the region.
Asia Pacific has shown potential to be the fastest growing yogurt market. Countries like India and China have the highest populations which presents a massive untapped opportunity. Leading global brands have increased focus on these emerging markets through joint-ventures, acquisitions, and by introducing smaller pack sizes to attract price-sensitive customers.
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