YOGA ACCESSORIES MARKET ANALYSIS

Market News

Key developments

• Manufacturers are focusing on technologically advanced and innovative products to enhance the sale of yoga accessories. In May 2017, Indiegogo developed smart mat technology in which the smart mat is embedded with over 20,000 sensors, which provides the yoga practitioner vital information regarding body alignment and correctness of the postures. These smart mats can be tethered to smartphones with the help of Bluetooth technology.
• In October 2019, Flowstate launched a new series of yoga mats.
• Also, in April 2019, Flowstate launched graphic yoga mat in collaboration with Maser, an artist based in Dublin.
• In May 2019, Flipkart Private Limited, an Indian e-commerce company launched private label sports and fitness brand Adrenex which includes products such as yoga mats, dumbbells and volleyballs among others.
• In June 2018, Wearable X launched smart yoga pants for men.