YERBA MATE MARKET ANALYSIS

Yerba Mate Market Size and Trends

The global yerba mate market is estimated to be valued at USD 1.99 Bn in 2024 and is expected to reach USD 2.82 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.1% from 2024 to 2031.

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The yerba mate market is expected to witness significant growth over the forecast period. The rising awareness among consumers regarding the health benefits of yerba mate is driving the market growth. Yerba mate is known to contain antioxidants that help reduce the risk of chronic diseases. It can boost energy levels and cognitive function while enhancing mood and focus. Moreover, changing lifestyles and busy schedules have increased the demand for functional beverages with health benefits. The youth population in particular is inclined towards organic and natural products. The introduction of new flavors of yerba mate infusions, extracts, and ready-to-drink beverages is expanding its popularity globally. Increasing product launches catering to on-the-go consumption will support the market growth in the coming years.

Rising health awareness

The rising health awareness among people around the world regarding the health benefits of herbal drinks is a major driver contributing to the growth of the global yerba mate market. With growing concerns about lifestyle diseases and other health issues due to fast-paced urban living and changing food habits, many consumers are increasingly opting for naturally sourced drinks and beverages that provide functional benefits. Yerba mate being a naturally caffeinated herbal tea offers various health advantages and is rich in antioxidants. It supports weight management, boosts metabolism, improves mental alertness and focus without the crash and side effects of regular coffee. The health benefits of yerba mate such as its positive effects on cardiovascular health, diabetes control, and cancer prevention are well documented. Rising accessibility to information on the internet is enabling more people to learn about the advantages of yerba mate. This is motivating many health-conscious individuals to incorporate yerba mate as a dietary supplement or lifestyle addition to their daily wellness regimen. The shift towards a preventive healthcare approach is driving the popularity of medicinal plants worldwide. This increasing the focus on herbal alternatives to manage health is acting as a major driver for the rising demand of yerba mate globally.

Growing popularity of natural energy drinks

The significant growth witnessed by the global energy drinks industry in the last few years is having a positive rub-off effect on the sales of yerba mate. With rising health concerns regarding the excessive sugar and synthetic stimulants present in commercial energy drinks, natural drinks sourced from plants are gaining preference. Yerba mate offers a natural energy boost which is long-lasting and gentle on the system without associated crashes. Beverage companies are launching various yerba mate-based products targeting the health-conscious, gym-going demographic keen on natural alternatives. From sparkling mate beverages to yerba mate infused coffee and tea, the evolving product portfolio is appealing to a wide audience. The clean label trend is also propelling companies to highlight the natural credentials of yerba mate in their marketing strategies. Moreover, the social media influencer culture is enabling brands to showcase the versatility and various use occasions of mate drinks among the millennial and Gen Z populations. The positioning of yerba mate as a natural substitute for caffeinated drinks is attracting many new users daily and sustaining the upward growth momentum of this market.