YERBA MATE MARKET ANALYSIS

The availability of substitutes is significantly restraining the growth of the global yerba mate market. Yerba mate faces stiff competition from alternative beverages such as green tea, coffee, kombucha and various herbal teas. These substitutes have emerged as popular alternatives owing to factors like perceived health benefits, great diversity in flavors and experiences offered to consumers.

Market Opportunities: Product innovations

Product innovations in Yerba mate could provide tremendous opportunities for growth in the global market. As consumers are constantly looking for new experiences and flavors, developing novel yerba mate formulations would help capture their interest. For example, yerba mate could be infused with various herbal extracts like ginger, turmeric or fruit flavors like orange to appeal to health-conscious audiences. Novel packaging like single-serve, on-the-go formats or reusable pods for coffee machines would make consumption more convenient. Given that over 70% of Argentinian households regularly consume yerba mate traditionally, developing modern cooking applications with yerba mate extracts could also unlock new audiences.