YERBA MATE MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Growing popularity of natural energy drinks

The significant growth witnessed by the global energy drinks industry in the last few years is having a positive rub-off effect on the sales of yerba mate. With rising health concerns regarding the excessive sugar and synthetic stimulants present in commercial energy drinks, natural drinks sourced from plants are gaining preference. Yerba mate offers a natural energy boost which is long-lasting and gentle on the system without associated crashes. Beverage companies are launching various yerba mate-based products targeting the health-conscious, gym-going demographic keen on natural alternatives. From sparkling mate beverages to yerba mate infused coffee and tea, the evolving product portfolio is appealing to a wide audience. The clean label trend is also propelling companies to highlight the natural credentials of yerba mate in their marketing strategies. Moreover, the social media influencer culture is enabling brands to showcase the versatility and various use occasions of mate drinks among the millennial and Gen Z populations. The positioning of yerba mate as a natural substitute for caffeinated drinks is attracting many new users daily and sustaining the upward growth momentum of this market.