Market Challenges And Opportunities

Market Drivers

Soaring preference for sugar-free & low-calorie products

Xylitol offers less effects on blood sugar level and insulin as it has low glycaemic index. Thus, xylitol is used as a basic content in less-calorie food products, chewing gums, diabetes-friendly foods, candies, toothpastes, and others. The U.S. is one of the trending market for sugar-free confectionary products which further ascribed to augment the xylitol market growth. In addition, increasing prevalence about several diseases such as diabetes, obesity, cardiovascular issues, and high blood pressure among the consumers is another factor to accelerate the xylitol market growth. Xylitol is most effective to resist bacterial infections in ear and teeth in children. Moreover, it has several health benefits to maintain oral health as xylitol based product reduced the dental caries.

Increasing demand for natural sweetening agents in chewing gums.

Xylitol is used as a natural sweetening additive in chewing gums. It offers several oral benefits such as prevention from dry mouth, and tooth decay and further boosting the oral hygiene. In addition, obese persons and diabetic consumers mostly prefer for natural sweetening confectionary product. Thus, increasing demand for xylitol across the confectionary product is likely to drive the xylitol market growth.

Market Restraints

Availability of cost-effective substitute for xylitol

The cost-effective substitute such as manitol, sorbitol, and maltol is ascribed to hamper the xylitol market growth. On the other hand, xylitol is dangerous for the dog owing to high consumption of xylitol caused to death of dog. Furthermore, fluctuating prices of raw materials for the production of xylitol is likely to hinder the xylitol market growth.