XANTHAN GUM MARKET ANALYSIS

Xanthan Gum Market, By Form (Dry and Liquid), By Function (Thickeners, Stabilizers, Fat Replacers, Coating Materials, Gelling Agents, and Others), By End-Use Industry (Food & Beverages (Meat and Poultry, Bakery, Confectionery), Pharmaceuticals, Oil and Gas, Agrochemicals, Paints and Coatings, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Published In : Jul 2024
Code : CMI929
Pages :150
Formats :
Excel and PDF
Industry : Food Ingredients

Market Challenges: Availability of substitutes

Availability of substitutable products is one of the major restraining factors affecting the growth of Xanthan Gum market. Xanthan gum is facing strong competition from other hydrocolloid ingredients that can be used as substitutes in various applications. Guar gum, pectin, carrageenan, starch and cellulose derivatives are some of the major substitutes for xanthan gum.

Market Opportunities: Untapped markets in emerging economies

Untapped markets in emerging economies present a huge opportunity for growth in the xanthan gum market. Countries like India, Indonesia, Brazil and others that are experiencing rapid economic development and infrastructure growth could drive significant demand. As the middle class in these nations expands, disposable incomes are rising which enables greater consumption of processed and packaged foods where xanthan gum plays an important role as a thickening and stabilizing agent. International food giants are already scaling up their presence in emerging market regions to cater to the evolving tastes of local populations. Compliant with various global food safety standards, xanthan gum allows these companies to offer standardized products across geographies.