Rising costs of wood are negatively impacting manufacturer margins. Additionally, strict environmental regulations around deforestation pose supply risks. Wood is susceptible to damage from moisture, insects, and weathering if not properly maintained. Composite decking materials are gaining preference over wood due to lower maintenance needs. Developing alternatives to tropical hardwoods also remains a challenge as these varieties provide premium aesthetics and performance.
Opportunities: Increasing home renovation and improvement activities
Home renovation and improvement activities are driving the replacement decking demand. More durable and real-wood appearing composite materials are expanding the addressable market. Growth in outdoor living and grilling culture is supporting deck extensions and upgrades. Increased durability and lifespan of bamboo- and eucalyptus-based woods presents options at competitive price points.
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