WOMEN’S SWIMWEAR MARKET ANALYSIS

Women’s Swimwear MarketSize and Trends

The global women's swimwear market size was valued at US$ 8806.9 million in 2022 and is anticipated to witness a compound annual growth rate (CAGR) of 2.86% from 2023 to 2030. The women’s swimwear market has witnessed an increased growth over the past few years, with various initiatives being undertaken by the government in order to promote the health benefits of swimming. Furthermore, the health awareness among consumers and the increasing number of women taking part in fitness activities is also expected to boost market growth. With the increasing popularity of sports, swimming has become a common activity, the use of polyester in making swimwear is contributing to the market growth. Polyester is a synthetic material used to make swimsuits which makes it easily dry and retains its shape after intense physical workouts.

Global Women’s Swimwear Market Trends:

UV swimwear is a recent trend

UV swimwear is designed to provide protection from sun and is manufactured from a highly rated fabric for its level of UV protection. These swimwear blocks out harmful UV rays by as much as 98% and allow required sun protection. These swimwear adds an extra layer of protection from the sun. Brands that sells UV swimwear are Patagonia, Land’s End, UV fashions, SwimZip and Cabana Life.

Handmade swimwear are gaining popularity

There is a growing popularity for handmade swimwear as people are becoming highly aware of the benefits of these swimwear at a personal level and they are also beneficial for the environment. Swimwear made by hand is unique and exclusive. They stands out among the machine- made and trend-driven swimwear.

Global Women’s Swimwear Market Segmentation:

The global women's swimwear market report is segmented into type, product type, category, distribution channel, and geography

Based on type, the market is segmented into Sports Swimwear and Regular/Leisure Swimwear. Out of which, Regular/Leisure Swimwear is expected to dominate the global market over the forecast period and this is attributed to the influence of social media on consumers purchasing behavior. The regular/leisure swimwear segment of the global women’s swimwear market was valued at US$ 4,750.4 million in 2020, and it is projected to reach US$ 6,102.1 million by 2026, registering a CAGR of 2.88% during the period, 2021-2026.

Sports Swimwear segment is also expected to witness significant growth in the near future and this is owing to the growing participation of people in sports activities. The sports swimwear segment of the global women’s swimwear market was valued at US$ 2,926 million in 2020, and it is projected to reach US$ 3,818.4 million by 2026, registering a CAGR of 3.15% during the period, 2021-2026.

Based on product type, the market is segmented into One- Piece, Bikinis, and Other Product Types. Out of which, Bikinis is expected to dominate the global market over the forecast period and this is attributed to their style and comfort features. The bikinis segment of the global women’s swimwear market was valued at US$ 4,785.2 million in 2020, and it is projected to reach US$ 6,137.8 million by 2026, registering a CAGR of 2.86% during the period, 2021-2026.

One- Piece segment is also expected to witness significant growth in the near future and this is owing to the growing demand from sports swimmers.  They are low maintenance choice, offers high sun coverage, support and coverage in all the right places, hence makes it right choice for the water sports activities. The one-piece segment of the global women’s swimwear market was valued at US$ 2,089.1 million in 2020, and it is projected to reach US$ 2,765.9 million by 2026, registering a CAGR of 3.40% during the period, 2021-2026.

Based on category, the market is segmented into Mass and Premium. Out of which, Mass is expected to dominate the global market over the forecast period. The mass product category segment of the global women’s swimwear market was valued at US$ 6,366 million in 2020, and it is projected to reach US$ 7,980 million by 2026, registering a CAGR of 2.46% during the period, 2021-2026.

Premium segment is also expected to witness significant growth in the near future. The premium product category segment of the global women’s swimwear market was valued at US$ 1,310.3 million in 2020, and it is projected to reach US$ 1,940.5 million by 2026, registering a CAGR of 5.32% during the period, 2021-2026.

Based on distribution channel, the market is segmented into Online Stores and Offline Stores. Out of which, Offline Stores is expected to dominate the global market over the forecast period and this is attributed to the advantages offer such as in-store benefits, no shipping fees, coupled with the implementation of sensory experiences. The Offline Stores segment of the Global Women’s Swimwear market was valued at USD 6,011.79 million in 2020. It is projected to reach USD 7,717.12 million by 2026, registering a CAGR of 2.87% during the forecast period.

Online Stores segment is also expected to witness significant growth in the near future and this is owing to the convenience of the online platform. Furthermore, the increasing number of social networking sites is also promoting the popularity of sportswear. Consumers prefer to purchase swimwear online as the product is readily available and is easily accessible. The online stores segment of the global women’s swimwear market was valued at US$ 1,664.5 million in 2020, and it is projected to reach US$ 2,203.3 million by 2026, registering a CAGR of 3.40% during the period, 2021-2026.