WOMENS HEALTH REHABILITATION PRODUCTS MARKET ANALYSIS

Rehabilitation is defined as a process of physical restoration of a sick or disabled person to help acquire a healthy or normal life, through training and therapies such as hand therapy, physical therapy, occupational therapy, and massage therapy, wherein an individual seeks to attain the highest level of mental function, an individual’s independence from disability, and helping improve an individual’s quality of life. However, rehabilitation does not invalidate the injury caused by a disease or trauma, it instead, lends a helping hand to restore the individual to its optimal health, functioning and wellbeing.

Women’s health rehabilitation is a program specialized in unique health issues that a woman is expected to experience during her life such as pregnancy issues, post-partum, pelvic floor dysfunction or pain, sexual dysfunction, and breast cancer rehabilitation. Women’s health rehabilitation program offers advanced treatment and therapies to women from all age groups and complex conditions such as multiple sclerosis (MS), to help regain greater range of motion, along with supporting the maintenance of their success, happiness, and smooth day-to-day functioning.

Rise in breast cancer to boost the women’s health rehabilitation products market

Over the past few years there has been a multiplication in the number of breast cancers. This is predominantly due to the change in the lifestyle. According to World Cancer Research Fund International, 2012, breast cancer is the second most common cancer worldwide 1.68 million women were diagnosed with breast cancer. With the increasing number of breast cancer cases, the demand for rehabilitation products is expected to grow. Chances of developing health conditions such as cardiovascular diseases, cancer, and disabilities among the geriatric population is rapidly increasing, in turn increasing the demand for rehabilitation products. However, high prices associated to the use of these products slackens the adoption rate of novel devices, posing a major threat to the advancement of the women’s health rehabilitation products market.

Women’s health rehabilitation products market can be segmented on the basis of product type, therapy, end-user, and geographical regions.

On the basis of product, the women’s health rehabilitation products market is segmented into: Osteoporosis Care

• Lymphedema
• Breast Cancer Care
• Pregnancy and Postpartum
• Pelvic Pain
• Urinary Incontinence
• Orthopedic Care

On the basis of therapy, the women’s health rehabilitation products market is segmented into:

• Physical Therapy
• Occupational Therapy
• Chiropractic Therapy
• Hand Therapy
• Others

On the basis of end users, the women’s health rehabilitation product market is segmented into:

• Speech Therapists
• Orthopedists
• Physical Therapists
• Rehab Nurses
• Massage Therapists
• Occupational Therapists

Increasing prevalence of chronic diseases to boost the women’s health rehabilitation products market in North America

On the basis of regional segmentation, women’s health rehabilitation product market is segmented into North America, Latin America, Europe, Asia pacific, Middle East, and Africa. North America has the largest market, followed by Europe. The key factors that contribute to the market growth in these regions are rise in number of diseases such as breast cancer and multiple sclerosis, rise in awareness related to women health care centers, high demand for rehabilitation and post treatment care products, improvement in women health rehabilitation centers with respect to equipment. Europe also holds a substantial market share in the women’s health rehabilitation product industry. Furthermore, Asia pacific is expected to be the fastest growing market for women health rehabilitation products. 

The key players in women’s health rehabilitation products market such as GE Healthcare, provides transformational medical technologies and collaborates with the world’s reputed research institutes to enhance its product across the globe. The other key players involved in the women’s health rehabilitation market include Access Health, Carib Rehab Ltd., GPC Medical Ltd., Pelvic Health and Rehabilitation, Rehab Plus, Meyer Physical Therapy, Win Health Medical Ltd., Vandana Surgical Cotton, and sportstek.