Women’s health products market taxonomy
By Application
By Geography
Growing awareness fuels the growth of women’s health products market
Increasing expenditure on developing a robust healthcare infrastructure in turn has led to rapid growth in health awareness among the populace, augmented by counselling and educational programs by hospitals. Various government and private bodies have also taken up the initiative with regards to women’s health through care program, college women campaign program, and food safety for moms to be. According to International Osteoporosis Foundation (IOF) report, by 2050, 42% of women over 50 years will experience osteoporosis fractures due to lack of calcium and phosphate. Postmenopausal osteoporosis accounts for the largest market share. Due to government initiative to spread awareness about the contraception and fertility in the emerging economies such as India and China to restrict the population growth is expected to boost the women healthcare market in the near future. In developed economies, most women have stopped using contraceptive pill due to side effects such as endometriosis, menorrhagia, dysmenorrhea, premenstrual syndrome, alopecia, and hirsutism has increased the use of IUDs and implants. Increasing awareness about alternative methods will fuel market growth.
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