Regional Analysis

Global Women Health App Market: Regional Insights

Based on geography, the global women health app market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Among regions, North America is expected to gain highest share in the market during the forecast period owing to the rising incidence of target disorders, growing rate of maternal mortality, rise in adoption of smartphones, and favorable government initiatives. For instance, women in the U.S. have the highest rate of maternal mortality because of complications from pregnancy or childbirth. According to the Centers for Disease Control and Prevention (CDC), in 2021, around 1,205 women died of maternal causes in the U.S. compared to 861 in 2020 and 754 in 2019. The mortality rate for 2021 was 32.9 deaths per 100,000 live births, compared to 23.8 in 2020 and 20.1 in 2019.

Asia Pacific is also expected to witness robust growth in the global women health app market due to the rise in incidence of diseases among women, growing geriatric population, high penetration of smartphones, and favorable government initiatives in the region. For instance, in August 2022, Ministry of Health and Family Welfare (Government of India) launched the Paalan 1000 National Campaign and Parenting App in Mumbai to reduce child mortality. This campaign is cantered on the fact that the first 1000 days of a child’s life is when the platform is established for its physical, mental, emotional, cognitive, and social health

North America: U.S. and Canada
Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
Middle East and Africa: GCC Countries, Israel, Rest of Middle East, South Africa, North Africa, and Central Africa