Women Health App MarketSize and Trends

The global women health app market was valued at US$ 3.14 Bn in 2023 and is forecast to reach a value of US$ 9.27 Bn by 2030 at a CAGR of 14.5% between 2023 and 2030. The global women health app market is experiencing strong growth due to the rise in incidence of diseases among women and rise in geriatric (aging) population across the globe. Moreover, rise in focus on women health and high penetration of smartphones and rise in number of Internet users across the globe is expected to boost the growth of the market. However, factors such as lack of data security and lack of awareness among women are expected to hamper the market growth.

Figure 1. Global Women Health App Market Share (%), by Region, 2023

Global Women Health App Market Trends:

Rise in focus on maternal health is a recent trend

Maternal mortality is unacceptably high. As per the World Health Organization (WHO), around 287,000 women died during and following pregnancy and childbirth in 2020. Almost 95% of all maternal deaths occurred in low and lower middle-income countries in 2020, and most could have been prevented. A maternal death occurred almost every two minutes in 2020. This in turn increase the need for safe/effective women's health applications, and this trend is expected to continue over the forecast period, driving the growth of the market.

Rise in use of menstrual health apps is another trend

The menstrual health app allows women to track their menstrual cycles and receive the prediction for their period dates. Most apps also provide predictions of ovulation day and the fertile window. Thus, the use of such apps has increased worldwide and market players are focusing on developing and launching novel apps to improve menstrual health. In August 2021, Always and Thrive Global launched the period tracker and wellness to help track cycles in less than 30 seconds and improve holistic well-being. This trend is also expected to continue over the forecast period.

Figure 2. Global Women Health App Market Share (%), by Type, 2023