WOMEN HEALTH APP MARKET ANALYSIS

Market Challenges And Opportunities

Moreover, rise in focus on women health and high penetration of smartphones and rise in number of Internet users across the globe is expected to boost the growth of the market. However, factors such as lack of data security and lack of awareness among women are expected to hamper the market growth.

Global Women Health App Market Drivers:

Rise in incidence of diseases among women to propel market growth

One of the key factors expected to augment growth of the global women health app market over the forecast period is the increase in incidence of diseases among women worldwide. Women are vulnerable to many diseases, and this in turn increases the need for safe, effective women's health applications. According to the National Health Portal of India, around 32 million women in India suffer from incurable conditions/disorders ranging from PCOS (Polycystic Ovary Syndrome) to endometriosis, and infertility, and they lack the necessary handholding to manage this effectively. This in turn is expected to boost the growth of the market.

Growing geriatric population to underpin market growth

Another factor which is driving the growth of the global women health app market is the rise in geriatric (aging) population around the world. For instance, with the growing geriatric population and rise in incidence of obesity increase, the prevalence of Osteoarthritis (OA) is also expected to increase. It appears to favor women. Symptoms typically begin to appear in women in their 40’s and 50’s, and the disparity becomes even greater after age 55, after women enter menopause. As per the European Medical Journal, worldwide, over 9.6% of men and 18.0% of women >60 years of age have symptomatic (painful) Osteoarthritis.

Global Women Health App Market Opportunities:

Increase in focus on women health by several government organization worldwide is expected to offer significant growth opportunities for players in the women health app market. For instance, several government organization working to advance women's well-being and health by working with market players to improve health services for women and girls. In March 2021, HiDoc Pte Ltd. (HiDoc) announced the launch of Nectar, a community platform dedicated to women's health and wellness. Nectar is created to inspire women of all ages to achieve optimal health through self and preventive care across the Asia Pacific region.

High penetration of smartphones and rise in number of Internet users across the globe is expected to provide significant growth opportunities for players in the global women health app market. For instance, in September 2020, the Ministry of Women & Child Development (Government of India) launched 112 Emergency Response Support System or ERSS and App, which provides for a single number (112) based assistance in emergencies to women in distress. The 112 Emergency Response Support System can be accessed through the '112 India' mobile app from any smartphone. This in turn is also expected to drive growth of the market.

Global Women Health App Market Restraints:

Lack of data security to hinder growth of the market

One of the key factors expected to hamper the growth of the global women health app market is the lack of data security. A majority of health apps involve sharing of private data and all the record of medical conditions. The app generates clinical data which is to be accessed and transferred securely. Data security is a major concern for users, which is likely to hamper the widespread use of mobile health as well as the market growth. Thus, with significant growth in health apps, there is need for development of better guidelines for security and privacy of data.

Lack of awareness to hamper the growth of the market

Another factor which is hampering the growth of the global women health app market is the lack of awareness among women about women health app, especially in underdeveloped or developing countries. Women health app make women more aware of their well-being by tracking their bodily functions on the regular basis. Special apps to track female health is need of the hour as women's health needs special attention. However, the awareness about women health issues is rising rapidly among a considerable chunk of the populace.