WOMEN HEALTH APP MARKET ANALYSIS

The global women health app market was valued at US$ 3.14 Bn in 2023 and is forecast to reach a value of US$ 9.27 Bn by 2030 at a CAGR of 14.5% between 2023 and 2030. The global women health app market is experiencing strong growth due to the rise in incidence of diseases among women and rise in geriatric (aging) population across the globe. Moreover, rise in focus on women health and high penetration of smartphones and rise in number of Internet users across the globe is expected to boost the growth of the market. However, factors such as lack of data security and lack of awareness among women are expected to hamper the market growth.

Global Women Health App Market: Regional Insights

Based on geography, the global women health app market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Among regions, North America is expected to gain highest share in the market during the forecast period owing to the rising incidence of target disorders, growing rate of maternal mortality, rise in adoption of smartphones, and favorable government initiatives. For instance, women in the U.S. have the highest rate of maternal mortality because of complications from pregnancy or childbirth. According to the Centers for Disease Control and Prevention (CDC), in 2021, around 1,205 women died of maternal causes in the U.S. compared to 861 in 2020 and 754 in 2019. The mortality rate for 2021 was 32.9 deaths per 100,000 live births, compared to 23.8 in 2020 and 20.1 in 2019.

Asia Pacific is also expected to witness robust growth in the global women health app market due to the rise in incidence of diseases among women, growing geriatric population, high penetration of smartphones, and favorable government initiatives in the region. For instance, in August 2022, Ministry of Health and Family Welfare (Government of India) launched the Paalan 1000 National Campaign and Parenting App in Mumbai to reduce child mortality. This campaign is cantered on the fact that the first 1000 days of a child's life is when the platform is established for its physical, mental, emotional, cognitive, and social health

Figure 1. Global Women Health App Market Share (%), by Region, 2023

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Global Women Health App Market Drivers:

Rise in incidence of diseases among women to propel market growth

One of the key factors expected to augment growth of the global women health app market over the forecast period is the increase in incidence of diseases among women worldwide. Women are vulnerable to many diseases, and this in turn increases the need for safe, effective women's health applications. According to the National Health Portal of India, around 32 million women in India suffer from incurable conditions/disorders ranging from PCOS (Polycystic Ovary Syndrome) to endometriosis, and infertility, and they lack the necessary handholding to manage this effectively. This in turn is expected to boost the growth of the market.

Growing geriatric population to underpin market growth

Another factor which is driving the growth of the global women health app market is the rise in geriatric (aging) population around the world. For instance, with the growing geriatric population and rise in incidence of obesity increase, the prevalence of Osteoarthritis (OA) is also expected to increase. It appears to favor women. Symptoms typically begin to appear in women in their 40’s and 50’s, and the disparity becomes even greater after age 55, after women enter menopause. As per the European Medical Journal, worldwide, over 9.6% of men and 18.0% of women >60 years of age have symptomatic (painful) Osteoarthritis.

Global Women Health App Market Opportunities:

Increase in focus on women health by several government organization worldwide is expected to offer significant growth opportunities for players in the women health app market. For instance, several government organization working to advance women's well-being and health by working with market players to improve health services for women and girls. In March 2021, HiDoc Pte Ltd. (HiDoc) announced the launch of Nectar, a community platform dedicated to women's health and wellness. Nectar is created to inspire women of all ages to achieve optimal health through self and preventive care across the Asia Pacific region.

High penetration of smartphones and rise in number of Internet users across the globe is expected to provide significant growth opportunities for players in the global women health app market. For instance, in September 2020, the Ministry of Women & Child Development (Government of India) launched 112 Emergency Response Support System or ERSS and App, which provides for a single number (112) based assistance in emergencies to women in distress. The 112 Emergency Response Support System can be accessed through the '112 India' mobile app from any smartphone. This in turn is also expected to drive growth of the market.

Global Women Health App Market Trends:

Rise in focus on maternal health is a recent trend

Maternal mortality is unacceptably high. As per the World Health Organization (WHO), around 287,000 women died during and following pregnancy and childbirth in 2020. Almost 95% of all maternal deaths occurred in low and lower middle-income countries in 2020, and most could have been prevented. A maternal death occurred almost every two minutes in 2020. This in turn increase the need for safe/effective women's health applications, and this trend is expected to continue over the forecast period, driving the growth of the market.

Rise in use of menstrual health apps is another trend

The menstrual health app allows women to track their menstrual cycles and receive the prediction for their period dates. Most apps also provide predictions of ovulation day and the fertile window. Thus, the use of such apps has increased worldwide and market players are focusing on developing and launching novel apps to improve menstrual health. In August 2021, Always and Thrive Global launched the period tracker and wellness to help track cycles in less than 30 seconds and improve holistic well-being. This trend is also expected to continue over the forecast period.

Global Women Health App Market Restraints:

Lack of data security to hinder growth of the market

One of the key factors expected to hamper the growth of the global women health app market is the lack of data security. A majority of health apps involve sharing of private data and all the record of medical conditions. The app generates clinical data which is to be accessed and transferred securely. Data security is a major concern for users, which is likely to hamper the widespread use of mobile health as well as the market growth. Thus, with significant growth in health apps, there is need for development of better guidelines for security and privacy of data.

Lack of awareness to hamper the growth of the market

Another factor which is hampering the growth of the global women health app market is the lack of awareness among women about women health app, especially in underdeveloped or developing countries. Women health app make women more aware of their well-being by tracking their bodily functions on the regular basis. Special apps to track female health is need of the hour as women's health needs special attention. However, the awareness about women health issues is rising rapidly among a considerable chunk of the populace.

Figure 2. Global Women Health App Market Share (%), by Type, 2023

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Global Women Health App Market Segmentation:

The global women health app market report is segmented into Type and Region.

Based on Type, the market is segmented into Fitness & Nutrition, Menstrual Health, Pregnancy Tracking & Postpartum Care, Menopause, Disease Management, and Others. Out of which, Menstrual Health Segment is expected to dominate the global women health app market over the forecast period and this is attributed to the rise in focus on menstrual health and increase in awareness among women across the world.

Pregnancy Tracking & Postpartum Care Segment is also expected to witness robust growth in the near future and this is owing to the rise in focus on maternal health and growing rate of maternal mortality across the globe.

Global Women Health App Market: Key Developments

In June 2022, Sirona launched India’s first period tracker on WhatsApp. Sirona will literally put a crucial tool at the fingertips of all menstruators. The period tracker can be used to track three goals: tracking periods, conceiving, and avoiding pregnancy.

In March 2021, Clue received the U.S. FDA clearance for launch of Clue Birth Control (a digital Contraceptive) that will predict ovulation statistically for using a tool for birth control.

In March 2021, Apple Inc.’s team at the Harvard T.H. Chan School issued a preliminary study update that offers insights on menstrual symptoms, based on the data collected from women using Research app on Apple Watch or iPhone.

In February 2021, Flo Health, Inc. conducted a survey involving about 3,500 women to understand the impact of the COVID-19 pandemic on mental health, quality of relationship, and sexual desire. The survey helped understand the need for providing medical guidance, leading the company to provide access to a free course “Sex Ed for Grown Ups."

Global Women Health App Market: Key Companies Insights

The global women health app market is highly competitive. This is attributed to the increase in incidence of diseases among women, as a result, players in the market are focusing on launching novel products/apps in the market.

Some of the key players in the global women health app market are Clue, Fitbit, Inc., Withings, Google Inc., Glow, Inc., Apple Inc., and Flo Health, Inc., among others.

*Definition: Women health refers to the branch of medicine that focuses on the treatment and diagnosis of diseases and conditions that affect physical and emotional well-being. Women health app is a mobile app that offers health-related services for women worldwide. These applications are accessible to the patient both at home and on-the-go.